Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com/products/crm/automotive) - [Español](https://www.hubspot.es/products/crm/automotive) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.fr/products/crm/automotive) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com/products/crm/automotive) - [Español](https://www.hubspot.es/products/crm/automotive) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.fr/products/crm/automotive) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) # Drive Sales With an Automotive CRM Today’s car-buying journey starts online. Nine out of every 10 car buyers search online before purchasing a car. An automotive CRM helps car dealers and salespeople attract those leads and move their customers down the sales pipeline faster. Learn what an automotive CRM is, its benefits, and how you can use it for your auto dealership. [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [Get a Demo with HubSpot CRM](https://offers.hubspot.com/crm-platform-demo)  Menu Scroll Left Scroll Right - [What is Automotive CRM?](https://www.hubspot.com#what-is) - [Why Automotive CRM?](https://www.hubspot.com#why-crm) - [CRM Features](https://www.hubspot.com#features) - [Benefits of a CRM](https://www.hubspot.com#benefits) - [Evaluating your options](https://www.hubspot.com#final-thoughts) [](https://www.hubspot.com) ## What Is Automotive CRM? An automotive CRM (customer relationship management) is a software solution that helps car companies with customer service, sales, and marketing. It enables dealerships to collect leads, coordinate a multi-channel sales operation, and foster deeper customer relationships.  Companies are increasingly relying on CRMs for nurturing customer relationships and improving the customer journey. A 2022 report by [Fortune Business Insights](https://www.fortunebusinessinsights.com/customer-relationship-management-crm-market-103418) shares that the CRM market grew by 10% even during the pandemic. This shows the value companies get from CRMs.  Companies that use CRMs observe: - Better access to customer data - Improved conversion and retention rates - Increased revenue and profits An automotive CRM helps you get all those benefits and more. [](https://www.hubspot.com) ## Why You Need an Automotive CRM The car buying and selling process is anything but simple. From collecting leads and facilitating financing schemes to inventory management and after-sales service, car salespeople juggle multiple customers at varying customer journey stages. See how an automotive CRM tool can help you manage those stages effectively: ### 1. Establish Better Connection You interact with clients throughout the sales process, from the content that speaks to their needs to quick customer support that helps you turn them into repeat buyers.  This means your connection with the customers shouldn’t stop once they’re inside your sales pipeline.  An automotive CRM tool helps you ensure this by connecting you to your customers through multiple channels, such as a website, blog, email, and social media. To top it off, you can rely on marketing automation to tailor your messaging and offer a personalized experience.  Besides that, you receive questions from your clients on all these channels — and customers expect you to [respond to queries in 10 minutes](https://blog.hubspot.com/sales/live-chat-go-to-market-flaw) or less. An automotive CRM with a universal inbox function can help you ensure this as it collates queries from different customer service channels so you don't miss anything. ### 2. Optimize Your Sales Process While communication with clients turns leads into sales, messaging alone is not enough. You need to track when your prospects interact with your touchpoints and schedule meetings at the right time to convert them. In other words, you need to [automate your sales](https://www.hubspot.com/products/sales/sales-automation) process.  Besides that, a few sales prospects may fall through the cracks with so many communication channels. With its [lead generation](https://www.hubspot.com/products/marketing/free) and [pipeline management tools](https://www.hubspot.com/products/crm/pipeline-management), your automotive CRM can prevent these leaks and help you move prospects down the sales pipeline.  Also, [sales analytics](https://www.hubspot.com/products/marketing/analytics) and reporting can help you identify what’s working and what isn’t to optimize your sales process.  ### 3. Close More Deals The secret to closing more deals is creating a seamless sales process. And a sales CRM that focuses on automotive can help you offer that experience. You can benefit from task management capabilities to ensure your team is on the same page and workflow automation to take low-value tasks off your plate, enabling you to meet customers and close more deals. Besides that, you wouldn’t want to lose a client over lack of payment processing features in your sales process. That’s why you should choose a CRM with native payment processing that streamlines the customers’ buying experience by combining customer and commerce data under one roof. ## Top-Rated Free CRM Software for Your Whole Business Think CRM Software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team and it's 100% free. [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [](https://www.hubspot.com) ## Features To Look for In an Automotive CRM While choosing an automotive CRM software depends on your organization’s size and needs, the following features can help you manage your dealership:  ### 1. Contact Management Ideally, an automotive CRM lets you create and [manage contact records](https://www.hubspot.com/products/crm/contact-management) that include client information, such as budget, car model preference, and channel where they found you, to build a comprehensive customer profile. Besides that, an automotive CRM should let you automate the menial tasks and manage your contacts without bothering with excessive data entry. ### 2. Lead and Pipeline Management  As the traditional automotive retail model gets digitized across multiple channels and systems, you can get leads from anywhere: - Dealership’s premises - Company’s website - Email and phone - Ads on TV and in newspapers - Social media ads [Lead tracking and management](https://www.hubspot.com/products/crm/lead-management) can be challenging when dealing with multiple clients. With features such as lead generation, lead nurturing, and lead management, auto dealership CRMs collate these leads into one platform to ensure equal nurturing.  Besides that, an automotive CRM should help you move your clients through the car buying journey by letting you provide your client with the right information at the right time.  ### 3. Improved Client Communications You can optimize and personalize your marketing messages using CRM data. The best automotive CRMs  follow a [CRM-driven approach](https://blog.hubspot.com/marketing/what-does-crm-driven-marketing-mean) to let you create personalized experiences across multiple channels — from a single platform.  You should be able to: - Create targeted digital marketing campaigns - Use email templates and meeting schedulers to  follow up with clients - Answer customer queries via email, live chat, or chatbots ### 4. Team Collaboration Automotive CRMs improve collaboration between team members. Besides communication features, task management capabilities ensure team members know what’s on their workflow for the day. And they can access the client data another team member gathered on the go with mobile CRM capabilities.  [Knowledge base](https://www.hubspot.com/knowledge-base) functionality lets employees access tutorials, guides, and other resources they need from a single place. ### 5. Analytics and Reporting What gets measured gets managed. An automotive CRM should show you what’s working and what isn't by tracking performance metrics. You can create forecasts and identify opportunities with visual reporting dashboards. [](https://www.hubspot.com) ## Benefits of an Automotive CRM  An automotive CRM helps car dealerships and salespeople improve productivity and save time, resulting in increased car sales. Specifically, an automotive CRM helps you: ### 1. Adapt by Creating Digital-Centric Experiences Technological advancements and the pandemic have changed both how automobiles are built and how they are sold.  The pandemic force closed many automotive dealerships, and the automotive industry shifted the customer buying journey online to stay in business. Original equipment manufacturers (OEMs), which previously shared information via webpages and articles, started offering virtual tours and test drives.  According to a [2020 study conducted by Google](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/automotive-digital-transformation/) and Kantar, one in 10 car buyers in the US purchased their car online. Considering we make most of our purchases online now, that may not seem much — until you consider that only 1% of car purchases were made online in 2018. An automotive CRM helps you enable these digital-centric experiences and benefit from them. You can get customers to meet your sales teams virtually and decide on their purchases.  ### 2. Improved Sales From Post-Purchase Follow-Ups The customer journey doesn’t stop after a customer purchases a car. According to a 2018 research by [Facebook](https://web.facebook.com/business/news/insights/understanding-the-auto-buying-journey-of-the-connected-consumer?_rdc=1&_rdr), 86% of customers said they'd like to engage with their auto dealer after purchasing a car. They want to receive maintenance reminders, follow-up promotional offers such as extended warranties or gap insurance products, and vehicle usage tips. For example, HubSpot’s [Sales Hub](https://www.hubspot.com/products/sales) lets you interact with your customers post-purchase and upsell car parts and accessories, which is becoming a trend in today’s market.  ### 3. Enhanced Customer Journey Yesterday’s car-buying journey was simple, with clients walking into dealerships and choosing a car model. Today’s car-buying journey involves multiple touchpoints and iterations; losing these leads is much easier. An automotive CRM tracks these customer interactions at various touchpoints  and ensures a seamless [omnichannel experience](https://blog.hubspot.com/service/omni-channel-experience), so customers can pick up where they left off. According to a [Google study](https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/consumer-journey/auto-digital-transformation/), 90% of car buyers rely on online research before buying a car, and 68% of them only visit one showroom during their journey. This means you need to ensure your prospects pick your showroom first.    You can do so by providing a good customer experience. If you answer your client’s queries and resolve their issues, they might not even need to step foot in your showroom until it’s time to pick up the car. HubSpot’s [customer service tools](https://www.hubspot.com/products/service) have everything you’ll need to offer efficient and helpful customer service. A universal inbox lets you answer queries sent over various channels such as live chat or email, and automated ticketing route requests to the relevant team member.  ### 4. Improved Productivity From Automation An automotive CRM lets you do more with your time by automating repetitive tasks, such as: - Collecting and filling in the contact information - Qualifying, scoring, and nurturing leads - Curating and [syncing data](https://www.hubspot.com/products/operations) ready for reporting ### 5. Secure Data Access Everywhere Sales agents are always on the go. Most automotive CRMs have desktop and mobile options, so your employees can access data anywhere. This comes with security challenges.  However, if you choose a secure CRM software solution that offers features like web application firewall (WAF), regular vulnerability scanning, and encrypted data transfers, you can rest assured that your data is safe.   > Thanks to inbound and the HubSpot software, we’ve been able to bridge the gap between marketing and closed sales. Charl Grobler National Marketing and Product Planning Manager Suzuki South Africa [](https://www.hubspot.com) ## Choosing the Right Automotive CRM for Your Dealership Like finding the right car for your personal use, you need to understand your business’ needs before choosing the best automotive CRM. Besides the features specific to the automotive industry, here are additional criteria to help you choose an automotive CRM. ### Ease of Use Time is money in sales. You should look for a CRM that’s easy to use — one that does not have a steep learning curve. And if you require guidance, you should have access to tutorials, community forums, and 24/7 customer support.  For example, HubSpot CRM lets you get started in three minutes or less. Not just that, you can access helpful tutorials at its [knowle](https://knowledge.hubspot.com/)d[ge base](https://knowledge.hubspot.com/) and valuable courses through [HubSpot Academy](https://academy.hubspot.com/).  ### Secure and Mobile Sales teams are always on the go. Choose a CRM that lets you access data anywhere and has security features to ensure your data is safe. For instance, HubSpot’s cloud CRM has desktop and mobile options that let your teams access data in real-time. Plus, it protects your data data via security features like WAF, data encryption, and DDoS protection.  ### Scalable When looking for an automotive CRM, choose a solution that grows with your business so you won't have to change tools or migrate your data every year. For example, [HubSpot CRM](https://www.hubspot.com/pricing/marketing) offers tiered plans to accommodate both small businesses to larger enterprises. [](https://www.hubspot.com) ## Final Thoughts: Why Car Dealerships Need an Automotive CRM As today’s car-buying journey begins online, having an automotive CRM will help your car dealership benefit from the additional lead generation channels. Besides that, an automotive CRM helps you automate low-value processes, letting you spend your time on priority tasks. You can connect with customers and provide excellent service through multiple touchpoints and channels — converting more leads and closing more sales. When looking for an automotive CRM, don't limit your choices to the CRM that has the basic features you need. Consider a CRM that’s secure, scalable, and mobile. Start with HubSpot’s [Free CRM](https://www.hubspot.com/products/crm) today. ## Build a Foundation for Growth With the best CRM for Automotive Scale quick, stay lean. Bring your teams together with HubSpot’s CRM for automotive. [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [Get a Demo with HubSpot CRM](https://offers.hubspot.com/crm-platform-demo)  ## Frequently Asked Questions Get answers to common questions about CRMs for car dealerships. ### What is an automotive CRM? An automotive CRM is software that helps car dealerships manage leads, track customer interactions across multiple touchpoints, and automate follow-up throughout the buying journey. [HubSpot's CRM](https://www.hubspot.com/products/crm) gives dealerships a flexible platform for contact management, pipeline tracking, and post-sale outreach to keep customers engaged long after a vehicle purchase. ### How does a CRM help car dealerships sell more vehicles? A CRM centralizes leads from every source, so no prospect gets missed. Automated follow-up sequences keep buyers engaged during a longer purchase decision, and pipeline reporting shows exactly where deals are stalling. HubSpot gives dealerships the tools to shorten the gap between first inquiry and showroom visit.    ### What should I look for in an automotive CRM? The most important features to evaluate are: - __Lead capture__ from multiple sources (website, third-party listings, walk-ins) - __Automated follow-up__ to keep buyers engaged across a longer purchase decision - __Pipeline visibility__ to see where deals are stalling - __Post-sale engagement tools__ for service reminders and upsell campaigns HubSpot covers all of these in one platform, with an integration marketplace that connects to the tools dealerships already use. ### Can HubSpot CRM work for independent car dealerships? Yes. [HubSpot's free CRM](https://www.hubspot.com/products/crm) is a strong fit for independent dealerships that need lead management, contact tracking, and automated outreach without the cost or complexity of enterprise automotive platforms. Even independent dealerships benefit significantly from CRM, as it levels the playing field against larger dealer groups. ### Is there a free CRM for car dealerships? HubSpot offers a [free CRM](https://www.hubspot.com/products/crm) with no time limit and no credit card required. It includes contact management, deal pipeline, email tracking, and meeting scheduling out of the box. 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