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HubSpot's Starter Bundle Built for Startups & Small Businesses

Get started free Buy Starter for $20/mo
  • HubSpot’s Starter Customer Platform is the all-in-one solution that makes it easy for founders to find and win customers from day one. 

    HubSpot Starter is a great fit for growing startups or small businesses like yours. It includes the Starter edition of HubSpot’s six core products for marketing, sales, and customer service — all powered by HubSpot’s Smart CRM.

  • The HubSpot Starter bundle includes the Starter edition of each HubSpot product:

    • Content marketing software to build your website and reach prospects with compelling content
    • Marketing automation software to generate and nurture leads
    • Sales software to build pipeline and close more deals
    • Commerce software to get paid faster and grow revenue
    • Customer service software to manage customer relationships and resolve issues quickly
    • CRM software to unify, customize, and draw insights from customer data
    • Operations software to connect, clean, and report on customer data across apps

  • HubSpot’s Starter Customer Platform includes all HubSpot Starter products at a discounted price. Choose from two payment options:

    • Save 25% with an upfront annual payment, costing just $15/month per seat.
    • Pay month-to month at $20/month per seat, with no annual commitment. 
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Grow Your Business With Confidence

Innovation isn’t just for the Fortune 500. As a founder, you shouldn't have to choose between managing your day-to-day operations and strategizing for the future. You should feel empowered to think big, act boldly, and grow your business.

HubSpot’s Starter Customer Platform helps you achieve it all with confidence. With your marketing, sales, and customer service tools all on one platform — plus plenty of educational resources and a community of founders to help you grow — you’ll find and win more customers from day one.


It's Easy

HubSpot is easy to set up and use, making it even easier for you to scale. Customize your CRM with intuitive onboarding, get tips for using HubSpot right alongside your tools, and let HubSpot automate manual tasks.

It's Fast

With HubSpot, get up and running quickly so you can start getting results from day one. With powerful tools, automation, and AI built in, you’ll accomplish more in less time — without increasing headcount. 

It's All-in-One

With all your software on one platform, you don’t have to stitch together multiple tools to get the job done. And with educational resources and an exclusive founder community, you can grow your business and career, all in one place.

Solutions to Your Biggest Business Challenges

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Find and reach customers

The key to reaching the right customers for your business is creating content that meets their needs. HubSpot Starter includes AI-powered tools to make content generation a snap.

And with easy-to-use website builder, conversion, and automation tools, you’ll turn all those website visitors into valuable business leads in no time.

Learn more

Popular Features

  • Website Builder
    Build and customize your website with an AI-powered drag-and-drop website builder.

  • AI Content Writer
    Easily generate website copy, social media posts, and more with the help of HubSpot AI.

  • Ad Tracking & Management
    Create targeted ad campaigns, and see which ads are turning prospects into customers.

  • Landing Pages
    Design beautiful landing pages that convert visitors into leads and look great on any device.

  • Email Automation
    Create, personalize, and send automated marketing emails without relying on designers or IT.

  • Marketing Analytics
    Make smarter, data-backed decisions with built-in analytics, reports, and dashboards.
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Grow sales and get paid faster

You don’t need a big team to increase sales or drive better customer retention. Just like you, HubSpot’s Starter Customer Platform wears many hats, helping you not only streamline your sales process but also manage existing customer relationships.

Easily grow your pipeline, process payments, and provide a better customer experience — all in one place.

Learn more

Popular Features

  • Deal Pipelines
    Easily add deals, assign tasks, and track your most lucrative prospects so your deal pipeline never stops flowing.

  • Meeting Scheduling
    Forget the back-and-forth emails, and schedule meetings faster. Your calendar stays full, and you stay productive.

  • Commerce Tools
    Accept payments, manage subscriptions, and include payment links in quotes, forms, meeting invites, and more.

  • Ticketing
    Log customer issues as tickets that can then be assigned to your team, organized and prioritized, and tracked in a central location.

  • AI Chatbots
    Automatically route visitors to the right people, or set up your own GPT-powered chatbot to help customers instantly.

  • Sales Analytics
    Get full visibility into your process so you can forecast effectively and deliver exceptional results.
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Understand and organize customer data

Get a unified view of customer interactions with your business at every stage in their journey. With HubSpot Starter, you can organize, track, and manage all your contacts and data in one place. 

Seamlessly migrate data from spreadsheets, maintain customer records in HubSpot’s Smart CRM, and optimize your operations with automation and AI.

Learn more

Popular Features

  • Smart CRM
    Unify all your customer data in one AI-powered CRM database that connects all your HubSpot tools.

  • CRM Data Import
    Easily migrate data from spreadsheets or other sources, importing CRM data quickly and with confidence. 

  • Contact Management
    Keep your CRM records up to date automatically. Add contacts and log activity with a single click.

  • Data Sync
    Automatically keep your apps and data in sync with out-of-the-box tools — no coding required. 

  • Shared Inbox
    See all your customer conversations like chats, tickets, and emails in one shared inbox to streamline communication. 

  • HubSpot Mobile App
    Grow your business on the go with the HubSpot mobile app.

HubSpot Starter customers achieved these results in just 12 months:

  • 78%

    increase in website traffic

  • 97%

    increase in deal close rate

  • 33%

    increase in tickets closed

Have a question for our sales team? Give us a call and we'll walk you through it.

+1 888-482-7768

Pick Your Payment Plan

HubSpot’s Starter bundle is available with or without an annual commitment. Save 25% with an upfront annual payment, or pay month-to-month for more flexibility.
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Best Value

Pay Upfront & Save 25%*

Starts at

$15/month per seat


*Pay upfront and commit annually. Total upfront, annual cost: $180

Buy now & save

No Annual Commitment*

Starts at

$20/month per seat


*Pay month-to-month with no annual commitment. Total annual cost: $240

Buy now

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

How Businesses Are Using HubSpot Starter to Grow

2030 Builders Co-Founder Mia Negru

2030 Builders Attributes 33% of Revenue to Leads Generated With HubSpot

The Challenge
Like many startups, 2030 Builders faced the challenge of finding and engaging potential customers. Initially, they relied on labor-intensive and manual outreach, making it costly and time-consuming to acquire customers.

The Solution
With HubSpot Starter, 2030 Builders effortlessly creates personalized landing pages and forms to convert website visitors into qualified leads. Today, 33% of the business’s revenue can be directly attributed to their lead generation and nurturing efforts conducted with HubSpot. 

“This has transformed the way we capture leads. Now people are coming to us instead of us making big efforts to go to them. HubSpot is definitely a founder's best friend.” - Mia Negru, Co-Founder

Read the full case study

Ethan Halfhide, Lean Discovery Group CEO

Lean Discovery Group Increases Value of Deals Closed by 5x

The Challenge
Lean Discovery Group was getting a ton of leads but didn’t have the platform or processes to manage them all. The company had some tools in place, but each tool existed in relative isolation. 

The Solution
The Lean Discovery Group team implemented HubSpot Starter in just two weeks. Within one month, they were booking more meetings — and closing more deals.

“It was like a light bulb went on. We were like, ‘Whoa, this gives us the confidence to pursue other lead channels and bigger sales because we know we can execute.’” - Ethan Halfhide, CEO

Read the full case study

Lesley Batson, Rebel Rock Wealth Founder

Rebel Rock Wealth Boosts Revenue by 25% Year-Over-Year

The Challenge
Rebel Rock Wealth’s Founder Lesley Batson wanted to help more customers grow and protect their money. But a patchwork of disconnected tools created roadblocks for the boutique business. 

The Solution
With HubSpot Starter, Rebel Rock Wealth solves its most acute pain points. In addition to increasing revenue 25% YoY, the company captures more leads, maximizes sales opportunities, and saves its founder five to seven hours of work per week.

“I save so much time not having to dig around different systems and emails to find what I need. I do more business development and sales because I can focus my time better.” - Lesley Batson, Founder and Chief Wealth Strategist

Read the full case study

Pure Bookkeeping Shows ROI Within 90 Days

The Challenge
President and CEO Michael Palmer knew Pure Bookkeeping’s expansion to the U.S. from Canada would require him to take a realistic look at the company’s complex technology stack, which kept breaking and impaired their ability to grow.

The Solution
Pure Bookkeeping turned to HubSpot. Thanks to workflow automation, analytics, and free HubSpot Academy training, Pure Bookkeeping was able to sell more licenses within 90 days of using HubSpot than in the entire year prior.

“HubSpot frees us to do the work we need to do without being strangled by technology. It’s reignited my passion for this business.” - Michael Palmer, President & CEO

Read the full case study

Starter is already easy to use. But we’ve still got your back.

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    New User Onboarding

    Get up and running quickly and easily. Intuitive new user onboarding will walk you through every step and allow you to choose from tailored templates to customize your CRM for your specific industry. 
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    24/7 Customer Support
    Our award-winning support team is ready to answer all your technical questions 24 hours a day, 7 days a week. Starter customers get access to email and live chat support.

  • Free Education & Training
    From blog articles to online courses and comprehensive certifications from HubSpot Academy, there’s no shortage of educational content to help you adopt HubSpot’s software and learn industry best practices as you grow.

Exclusive Starter Community for Founders

Connect with like-minded founders, peers, and experts. Get advice from people who’ve grown their business, learn what’s made them successful, and discuss your challenges and ideas. The founder community is exclusively available to HubSpot Starter customers.

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Integrate With More Than 1,500 Apps

Extend the power and flexibility of HubSpot’s Starter Customer Platform by seamlessly connecting your favorite tools and apps in just a few clicks. With more than 1,500 apps available in our App Marketplace, keeping your systems in sync has never been easier.

See all app integrations

Frequently Asked Questions

The HubSpot customer platform brings together all the tools your business needs to grow better. With natively-built marketing, sales, and customer service software, open APIs, and hundreds of certified integrations, the HubSpot customer platform is the single source of truth businesses need to provide remarkable customer experiences at every stage of growth.

HubSpot’s products — Marketing Hub, Sales Hub, Content Hub, Service Hub, Operations Hub, and Commerce Hub — are each part of the HubSpot customer platform. When you use two or more products together, your data is automatically connected on the platform through HubSpot Smart CRM, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

Yes, and we’ll do you one better: Rather than a free trial that expires, getting started with our free tools is the best way to see if HubSpot Starter is the right fit for you. Start free and upgrade to Starter for fewer limits and additional functionality whenever you’re ready — your access to free tools never expires. Get started for free today.

When you purchase the Starter Customer Platform bundle, you get access to every Starter product at a discounted price. This includes Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, Content Hub Starter, Operations Hub Starter, and Commerce Hub Starter — whose systems and data are fully integrated with HubSpot’s Smart CRM on the same platform.

As you’re evaluating other platform solutions, consider how your costs would accumulate with individual point solutions to cover what HubSpot’s Starter Customer Platform can do. With Starter, your data and information will be connected, instead of spread across different tools. You also have access to educational resources meant for founders, guides built into the product to help you reach business goals, and the exclusive founder-focused community available only to Starter customers.

We’re not fans of hidden fees, either. Your subscription fee will remain fixed during your current subscription term (up to renewal) unless you proactively upgrade your products or base packages, purchase additional add-ons or limit increases, or exceed certain specified limits of your subscription such as included seats, website subdomains, maximum contacts in your database, or your email send limit.

In the case where you’ve exceeded limits, we don’t charge “overage fees” per se — we’ll simply bump you up to HubSpot’s Professional Customer Platform to accommodate your increased limits. For a detailed list of product features, packaging, and the limits that apply, please see our Product and Services Catalog.

The Starter Customer Platform is priced at $20/month per seat (or $15/month per seat with an annual commitment and upfront payment). Customers with Starter subscription services may purchase additional core Starter seats at any time to add new users to their account. For more details, visit our pricing page.

While onboarding is required for the Professional and Enterprise editions of our software, it is not required for the Starter edition. HubSpot Starter includes intuitive new user onboarding that will walk you through every step and allow you to choose from tailored templates to customize your CRM for your specific industry. However, if you’re looking for additional help, inbound consulting services are available for an additional fee.

HubSpot’s award-winning customer support team is here to help with all your technical questions. Have a problem setting up your team? Can’t figure out how to launch live chat on your website? No problem. Customers of our Starter editions have access to 24/7 chat and email support.

Get started with the all-in-one platform that’s easy to use and fast to drive results.

Get started free
Buy Starter for $20/mo