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List Segmentation

Create company or contact lists using property values and characteristics, including activity, for personalized marketing campaigns.

  • Segment lists based on criteria from your CRM data

  • Use the latest contact information leveraging self-updating lists

  • Hyper-target your emails using multiple fields

  1. Segment lists to deliver personalized emails at scale.

    Your customers and prospects are constantly giving you information about what they’re interested in, and each data point can help you tailor your marketing efforts to their needs. 

    List segmentation allows you to create contact lists based on various criteria, including age, recent content downloads, and expected deal size. Use these lists to automate your email marketing efforts and send your contacts the most relevant and personalized information.    

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  1. Send the most relevant content in a timely manner.

    Want to reach out to this week’s leads with more information? Or do you need to contact all customers who have been with you for over 10 years? With lead segmentation, you can create time-based lists that make sure you’re right on time with your messaging.
  2. Create lists based on multiple criteria.

    Prospects, ages 18-35, in North America who have downloaded your most recent ebook and not talked to sales yet. With list segmentation, you can target exactly the audience you want to speak to. Choose any of the fields in your HubSpot Smart CRM to further segment your contact lists as needed.
  3. Segment list with latest contact information.

    Send customers the information they need based on their current lifecycle stage. HubSpot lists are always up-to-date because they’re powered by your CRM data. Every click, action, and conversation automatically updates your lists, so you’re always working with the most up-to-date contact data.
  4. Auto-update lists when information changes.

    Outdated lists can mean sending irrelevant information to prospects that have already converted or customers on different plans. HubSpot’s active lists automatically update when contact information changes. New contacts are added, and contacts that no longer meet the criteria are removed.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions