AEO in Marketing Hub | Get found in AI search

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Leads from AI convert at 3X the rate. Generate them with HubSpot AEO.

Smarter recommendations, from day one.

HubSpot's AEO tool recommends AI prompts to track based on your CRM data, not generic industry templates. Quick set-up, no guessing.

Spot a gap, publish the fix.

When the data shows your business isn't visible, you can act immediately. Write a blog post, share to LinkedIn, or engage on Reddit, without switching to a new tool.

Track your visibility and your demand.

Your AEO data and campaign metrics live in HubSpot, so when something shifts, you can connect the dots without jumping between tools. No more guessing why demand changes.

HOW HUBSPOT TURNS INSIGHTS INTO ACTION

Other AEO tools track the category. HubSpot tracks your business.

HubSpot used this same approach to generate nearly 20x more leads from AI. Here's how it works.

Understand which sources are driving your AI presence.

Track how often your brand appears across ChatGPT, Gemini, and Perplexity, and whether those answers are positive, negative, or neutral. In Marketing Hub, that data sits alongside campaign metrics so you can connect the work to the results.

Prompts

See where competitors are being recommended instead of you.

For every prompt you're monitoring, see how often a competitor shows up in the answer and where you're absent. See which sources are driving their citations so you know exactly where to focus.

Citation analysis

Monitor what's getting cited in AI answers and what isn't.

See which domains, URLs, and content types AI is citing in your category. When you update content, track how many citations it gets so every piece has a measurable outcome.

Recommendations

Act on every insight without leaving HubSpot.

When AEO surfaces a content gap, act on it immediately inside HubSpot's marketing and content tools. Publish a blog article, engage on Reddit, or schedule a LinkedIn post, all without leaving HubSpot.

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AEO built into the marketing platform you’re already using.

HubSpot for Marketers combines HubSpot's marketing and content software into one complete solution. Track your AI visibility, create content to improve it, and measure what's working — all in one place. AEO is already included.

Included features

The full Marketing Hub and Content Hub toolkit — social media, video marketing, content repurposing, blog writing, campaign management, and more
CRM-powered prompt suggestions
Recommendations you can act on without switching tools
AI insights connected to the marketing campaigns driving them
Multi-engine coverage (ChatGPT, Gemini, Perplexity)
Brand visibility & sentiment analysis
Competitor & citation analysis

HubSpot for Marketers

$900/month

Get a demo

Just need AI visibility tracking? HubSpot AEO is available on its own for $50/mo. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

CUSTOMER PROOF

See all case studies

What marketers are seeing with AEO in Marketing Hub

Real results from teams already using HubSpot to connect AI presence to pipeline.

With HubSpot AEO, we drove 8,000 new website visitors in just a few weeks, resulting in 12 new account conversions — a 10% increase year over year. The two-point lift in brand visibility increased site engagement and form fills, fueling more MQLs, SQLs, and pipeline, while these high-intent leads are progressing faster than our typical marketing-sourced deals.

Emily Davidson

Director of Marketing

Sandler
Instead of piecing together insights from different sources, AEO gives us one centralized place to see how we stack up and where to focus — making strategic decisions faster and more confident.

Chase le Roux

CMO

Scrums
[Using HubSpot’s AEO tool, we] shifted from keyword-driven tactics to content rooted in real customer feedback. That change is paying off, with close to 20% of our leads now coming from AI sources — and converting at higher rates than traditional channels.

Patrick O'Keefe

VP Customer Experience

Anedot

2-MINUTE PRODUCT TOUR

Explore how it works.

HubSpot turns AI visibility into content strategy.

Frequently Asked Questions

Answer engine: An AI tool that responds to questions with direct answers rather than a list of links. ChatGPT, Gemini, and Perplexity are answer engines.
Brand visibility score: How often your brand appears in AI answers across your tracked prompts, expressed as a percentage.

Share of voice: How often your brand is mentioned compared to competitors across the same prompts.
Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to +100.
AI search: A common term for the same channel AEO addresses. You may also see generative engine optimization (GEO), AI visibility optimization, or LLM optimization — these all refer to the same emerging discipline.

HubSpot's AEO tool gives you a visibility score, prompt tracking, citation analysis, and prioritized recommendations — all connected to your CRM and marketing/content tools.

Your brand visibility score tracks performance across ChatGPT, Gemini, and Perplexity over time. The tool uses your customer data to recommend prompts, so you're tracking the right ones from day one. Citation analysis shows which sources are driving AI mentions. And recommendations connect directly to HubSpot's content tools so you can act without leaving the platform.

With Marketing Hub Professional or Enterprise, AEO is different from other AI search tools in several important ways.

HubSpot uses your CRM data to suggest the right prompts automatically from the start, and continues to refine those suggestions as your business evolves.
HubSpot's recommendations connect directly to your content tools, so you can go from insight to action in one workflow instead of jumping between a standalone visibility tool and your content platform.
AEO is built directly into HubSpot — no separate subscriptions or connectors needed.

Citation analysis shows you exactly which domains, pages, and content types are being referenced in AI answers. You can see how your citation rate compares to competitors over time, which source types (owned, competitor, third-party, social, affiliate, and more) and content types (blog, news, product, social, and more) are driving AI mentions, and which specific URLs are being cited most often.

When you understand what's driving AI results, you know exactly what to create, update, or optimize.

HubSpot has been ahead of every major shift in how buyers discover products — and we don't observe those shifts, we build for them.

2006 — Defined inbound marketing before the industry had a name for it.
2013 — Made SEO a marketing function, not a technical one.
2026 — Built AEO tools based on what actually worked on our own brand, then made them available to you.

AEO belongs in your marketing toolkit.

Smarter recommendations from day one, and the content tools to act on them without leaving HubSpot.

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