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Audience Segments

Audience segments help you discover, build, and activate high-intent prospects with AI-powered insights and personalization.

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  • Uncover hidden high-value segments with AI that finds patterns humans miss

  • Build precise audiences using data from your CRM, web visitors, and more

  • Use personalized segments across your channels

Transform audience insights into actionable segments with AI

Generic marketing targets too many of the wrong people. You know your ideal customers exist, but they're buried in disconnected data and impossible to target effectively.

Audience segments help you find who's ready to engage and why. HubSpot AI identifies patterns across  your data sources — saving you time that'd take weeks to discover manually. This way you can focus your efforts on connecting with the right people at the right time.

  1. Discover your high-value audiences.

    Forget manual research and guesswork. HubSpot's segments help you instantly organize, explore, and uncover your most promising audiences.

    Use HubSpot’s AI-powered segment suggestions for recommendations on highest impact groups.

  2. Build precise segments with ease.

    With segments builder, group visitors based on their interests and website behavior without technical expertise. Deliver tailored content to everyone — even first-time visitors who haven't shared their information. Connect data from all your business tools to create precise audience targeting that drives better results.

  3. Activate and personalize across channels.

    Easily deploy your segments and gain unified insights in your personalization performance by audience.

    Use the segment activation library to seamlessly deploy your segments, and gain unified insights into your personalization performance through segment activation insights.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

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