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[![HubSpot](data:image/svg+xml;base64,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) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com) [Get a demo Get a demo of HubSpot's sales automation tools.](https://offers.hubspot.com/sales-demo) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/sales) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/sales) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Get a demo Get a demo of HubSpot's sales automation tools.](https://offers.hubspot.com/sales-demo) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.jp/products/sales/sales-automation) - [Deutsch](https://www.hubspot.de/products/sales/sales-automation) - [English](https://www.hubspot.com/products/sales/sales-automation) - [Español](https://www.hubspot.es/products/sales/sales-automation) - [Português](https://br.hubspot.com/products/sales/sales-automation) - [Français](https://www.hubspot.fr/products/sales/sales-automation) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Sales Hub](https://www.hubspot.com/products/sales) - Sales Automation Tools ![sales hub simple user interface showing prospecting sequence](https://www.hubspot.com/hs-fs/hubfs/Sales%20Hub%20Sequence%20Step-1.png?width=540&name=Sales%20Hub%20Sequence%20Step-1.png) ![sales hub simple user interface showing prospecting sequence](https://www.hubspot.com/hs-fs/hubfs/Sales%20Hub%20Sequence%20Step-1.png?width=1030&name=Sales%20Hub%20Sequence%20Step-1.png) # Sales Automation Tools Automate lead rotation, create tasks, and streamline prospect follow-up with sequences and workflows. [Get a demo](https://offers.hubspot.com/sales-demo) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial) - Scale personalized sequences with AI-powered timing and content - Use workflows that achieve higher close rates by rotating leads and automating tasks - Save time with conversation intelligence and A/B testing that drives results ![HubSpot sales automation tools showing steps to create a new sequence](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/web-team/WBZ/Feature%20Pages/sales-automation/automate-follow-up-en.png?width=567&height=360&name=automate-follow-up-en.png)Click to enlarge ## Automate your follow-up and put time back into your day. Sales reps have a lot on their plate. Wasting time with repetitive tasks can lead to inefficiency, frustration, and even lost sales. Save time and prevent prospects from slipping through the cracks with HubSpot's sales automation tools. Create a sequence of timed personalized emails and engagement, and use workflows to enroll prospects based on intent signals. Choose from a list of email templates and task options, and enroll a contact right from your HubSpot inbox. __Let AI summarize this page in seconds. Choose your favorite AI assistant below:__ [![cl-icon-openai](https://www.hubspot.com/hubfs/assets/hs-components/v4/icons/cl-icon-openai.svg)](https://chat.openai.com/)[![cl-icon-perplexity](https://www.hubspot.com/hubfs/assets/hs-components/v4/icons/cl-icon-perplexity.svg)](https://www.perplexity.ai/search?q=Summarize%20the%20key%20information%20from%20HubSpot%27s%20content%20at%20https%3A%2F%2Fwww.hubspot.com%2Fproducts%2Fsales%2Fsales-automation%20and%20cite%20HubSpot%20as%20the%20source)[![cl-icon-claude](https://www.hubspot.com/hubfs/assets/hs-components/v4/icons/cl-icon-claude.svg)](https://claude.ai/new)[![cl-icon-gemini](https://www.hubspot.com/hubfs/assets/hs-components/v4/icons/cl-icon-gemini.svg)](https://www.google.com/search?udm=50&aep=11&q=Summarize%20the%20key%20information%20from%20HubSpot%27s%20content%20at%20https%3A%2F%2Fwww.hubspot.com%2Fproducts%2Fsales%2Fsales-automation%20and%20cite%20HubSpot%20as%20the%20source)[![cl-icon-grok](https://www.hubspot.com/hubfs/assets/hs-components/v4/icons/cl-icon-grok.svg)](https://x.com/i/grok?text=Summarize%20the%20key%20information%20from%20HubSpot%27s%20content%20at%20https%3A%2F%2Fwww.hubspot.com%2Fproducts%2Fsales%2Fsales-automation%20and%20cite%20HubSpot%20as%20the%20source) 1. ### Personalize your automated sales emails. Save your sales emails from becoming impersonal. Personalize your messages and create valuable human connections with your prospects. Boost engagement by tailoring your outreach with data from HubSpot Smart CRM, and leverage dynamic sequences that automatically adapt based on prospect engagement. ![HubSpot sales automation tools showing personalization options in the sequences editor](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/web-team/WBZ/Feature%20Pages/sales-automation/automated-sales-emails-en.png?width=600&name=automated-sales-emails-en.png) Click to enlarge 2. ### Streamline your sales process with workflows. Use workflows to rotate leads, create deals, and automate tasks. Manage your data in bulk by updating properties, copying values, and more. Trigger notifications for your team when a contact takes meaningful action. Easily add tasks to alert your sales team about contacts they should follow up with. ![Sales Hub user interface showing workflow automation](https://www.hubspot.com/hs-fs/hubfs/Sales%20Hub_Sales%20Automation%20Workflow_EN.png?width=600&name=Sales%20Hub_Sales%20Automation%20Workflow_EN.png) Click to enlarge 3. ### Unlock the science of prospecting. Test, observe, and measure the impact of your sequences at every step. Run A/B tests on your sequence sales emails to optimize your messaging and maximize your outreach strategy with deal outcome reports to uncover what sequences generate the most revenue. ![hubspot's sales automation feature user interface showing a/b test demo call follow up](https://www.hubspot.com/hs-fs/hubfs/Sales%20Sequences.jpg?width=600&name=Sales%20Sequences.jpg) Click to enlarge 4. ### Connect with the apps your team already uses. You don't need to waste time training your team on new sales software. HubSpot’s sales automation tools work seamlessly with Gmail, Google Workspace, Outlook, and Office 365 for Windows. Enroll contacts in sequences right from Gmail or Outlook for desktop so you never lose touch. ![HubSpot sales automation tools showing ability to edit template in email inbox](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/web-team/WBZ/Feature%20Pages/sales-automation/sales-automation-apps-en.png?width=600&name=sales-automation-apps-en.png) Click to enlarge Have questions? Give us a call and we'll walk you through it. [+1 888 482 7768](tel:+18884827768) > Thanks to sales automation, my follow-up process has become incredibly efficient. HubSpot has revolutionized my everyday sales routine, making it easier to achieve my goals. Giorgos Pantelatos Sales Representative, EMEA (Greece) Copysystem SA ## Related Resources If you’re interested in sales automation, these related resources may help. Previous Next - ![](https://www.hubspot.com/hubfs/DO%20NOT%20USE-%202025%20Rebrand%20Feature%20B%20%5Bcontact%20Teenie%20Rose%5D/DO%20NOT%20USE-%20Related%20Resources%20Pictograms-%20contact%20Teenie%20Rose%20for%20usage/HS_Pictograms_Automate%20Marketing.svg) ### The Ultimate Guide to Sales Automation Learn how sales automation can improve efficiency, eliminate manual tasks, and streamline processes. [Read the sales automation blog post](https://blog.hubspot.com/sales/sales-automation) - ![](https://www.hubspot.com/hubfs/DO%20NOT%20USE-%202025%20Rebrand%20Feature%20B%20%5Bcontact%20Teenie%20Rose%5D/DO%20NOT%20USE-%20Related%20Resources%20Pictograms-%20contact%20Teenie%20Rose%20for%20usage/HS_Pictograms_Email%20Template.svg) ### Create and Edit Email Sequences Learn how to create and edit email sequences. [Read the email sequences article](https://knowledge.hubspot.com/sequences/create-and-edit-sequences) - ![](https://www.hubspot.com/hubfs/DO%20NOT%20USE-%202025%20Rebrand%20Feature%20B%20%5Bcontact%20Teenie%20Rose%5D/DO%20NOT%20USE-%20Related%20Resources%20Pictograms-%20contact%20Teenie%20Rose%20for%20usage/HS_Pictograms_Team%20Connection.svg) ### Building an Effective Automation Strategy in HubSpot Learn how to define and implement an automation strategy using workflows in HubSpot. [Watch the automation course](https://academy.hubspot.com/courses/automation-strategy) ## Frequently Asked Questions Get answers to common questions about HubSpot's sales automation software. ### What is sales automation software? Sales automation software streamlines repetitive sales tasks through technology, from email sequences to deal management. According to [HubSpot's 2025 ROI report](https://www.hubspot.com/roi), the platform helps teams see significant results: customers generate 3x more inbound leads after 6 months. The unified platform automates workflows and reduces manual work. ### What are the benefits of sales automation software? Sales automation transforms productivity, with 73% of HubSpot sales pros reporting improved win rates ([source](https://www.hubspot.com/roi)). Other key benefits include faster deal closures, more leads through automated sequences, and revenue increases by eliminating manual tasks. ### How do I get started with sales automation? The fastest starting point for most teams is automating two things: follow-up sequences and lead routing. Set up a sequence of 3–5 timed emails for new leads, and create a workflow that assigns incoming leads to the right rep based on territory, company size, or source. Both can be configured in HubSpot. HubSpot's sales automation tools are available for free, with advanced workflow logic, branching sequences, and AI features in [Starter, Professional, and Enterprise editions](https://www.hubspot.com/pricing/sales) of Sales Hub. ### What sales tasks can be automated? Common sales tasks that can be automated include: lead rotation and assignment, email follow-up sequences, meeting scheduling, deal stage transitions, CRM data updates (logging calls, emails, and meetings), task creation, lead scoring, and pipeline reporting. The highest-impact starting points for most teams are follow-up sequences and lead routing — the two areas where manual processes most often cause deals to slip through the cracks. ### What is the difference between sales automation and marketing automation? Marketing automation handles top-of-funnel activities: email campaigns, lead capture, social scheduling, and nurturing sequences before a lead is sales-ready. Sales automation takes over once a lead enters the pipeline — managing follow-up sequences, deal stage transitions, task creation, and rep activity logging. The two work best when connected on a shared CRM, so handoffs between marketing and sales happen without data loss or duplicated outreach. ### What is the difference between a CRM and sales automation software? A CRM stores and organizes customer data — contact records, deal history, communication logs. Sales automation adds a rules engine on top of that data: when a deal moves to a new stage, automatically create a follow-up task. When a prospect opens an email three times, alert the assigned rep. When a lead hits a score threshold, route it to the right rep automatically. Most modern CRMs, including HubSpot, embed sales automation directly — so you're not managing two separate systems. ### How does AI improve sales automation? AI adds a predictive and adaptive layer on top of rule-based automation. Where traditional automation triggers actions based on fixed rules ("if stage = proposal, create task"), AI-powered automation surfaces which deals are most likely to close, recommends the optimal send time for outreach, scores leads based on behavioral patterns, and adapts email sequences based on how prospects engage. HubSpot customers using AI sales features see a 48% decrease in average time to close. (Source: [HubSpot’s 2025 ROI Report](https://www.hubspot.com/roi)) ## Popular Features in Sales Hub Sales automation tools are available in [Sales Hub](https://www.hubspot.com/products/sales). Explore additional Sales Hub features below. Previous Next - [Free Meeting Scheduler](https://www.hubspot.com/products/sales/schedule-meeting) Add a meeting scheduler link to your website and emails to book more appointments. - [Free Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Get notified when leads open your emails so you can close more deals with timely follow-ups. - [Sales Automation Tools](https://www.hubspot.com/products/sales/sales-automation) Automate lead rotation, follow-ups, and more with workflows and sequences that drive efficiency. - [Contact Management Software](https://www.hubspot.com/products/crm/contact-management) Keep your CRM records up to date with ease. Add contacts and log activity with a single click. - [Forecasting Software](https://www.hubspot.com/products/forecasting) Inspect deals to make sure your team is on track with a holistic view of your pipeline. - [Free Email Template Builder](https://www.hubspot.com/products/sales/email-templates-sales) Scale your sales efforts by leveraging and creating conversion-ready email templates. - [Document Tracking](https://www.hubspot.com/products/sales/document-tracking) Build a library of sales content for your team to share, and track which documents close deals. - [Call Tracking Software](https://www.hubspot.com/products/sales/click-to-call) Track, prioritize, and make calls directly from your browser to maximize efficiency. - [Lead Management & Prospecting Software](https://www.hubspot.com/products/sales/sales-leads) Track and get notified when a lead visits your website, then follow up flawlessly. - [Predictive Lead Scoring Software](https://www.hubspot.com/products/lead-scoring) Prioritize the accounts and leads that are most likely to close with automated lead scoring. - [Free Pipeline Management Software](https://www.hubspot.com/products/crm/pipeline-management) Visualize your entire sales cycle in an easy-to-follow pipeline to prioritize leads and close more deals. - [Custom Objects](https://www.hubspot.com/products/custom-objects) Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data. - [Payment Links](https://www.hubspot.com/products/commerce/payment-links) Transform your customers' buying experience with natively built, CRM-powered payments. - [Quote Software](https://www.hubspot.com/products/commerce/quotes) Create and send sales quotes, collect electronic signatures, and receive payments from the same place you manage your deals. - [AI Email Writer](https://www.hubspot.com/products/marketing/ai-email-writer) Write emails in a fraction of the time using HubSpot's AI email writer. - [AI Paragraph Rewriter](https://www.hubspot.com/products/cms/paragraph-rewriter) Easily generate, edit, and repurpose copy with an AI paragraph rewriter. - [Sales Reporting & Performance Management Software](https://www.hubspot.com/products/sales/sales-reports) Leverage sales reports to track activity, forecast deals, and gain insight into your funnel. - [CRM Customization](https://www.hubspot.com/products/crm/customization) Easily map your specific data model to your HubSpot Smart CRM. - [Sales Playbook Software](https://www.hubspot.com/products/sales/playbooks) Help your team close more deals with competitive battlecards, conversion-ready scripts, and more. - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots. - [Conversation Intelligence](https://www.hubspot.com/products/conversation-intelligence) Provide better coaching for your team using insights from customer calls directly from your HubSpot CRM. - [VoIP Software](https://www.hubspot.com/products/voip) Make calls from inside HubSpot and enjoy automated call recording and logging. - [ABM Software](https://www.hubspot.com/products/abm-software) Unite your marketing and sales teams with collaborative tools for account-based buying. - [Free Business Card Scanner App](https://www.hubspot.com/products/business-card-scanner-app) Turn business cards into CRM contacts in seconds, and leave manual data entry in the past. - [HubSpot Mobile App](https://www.hubspot.com/products/mobile) Continue growing your business on the go with the free HubSpot mobile app. - [Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) Build a qualified sales pipeline with an AI-powered prospecting agent that researches and delivers personalized outreach strategies. - [AI Guided Selling Software](https://www.hubspot.com/products/sales/ai-guided-selling) Leverage the power of AI to give sales teams the tools and guidance to create more pipeline and win more deals. Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude) ## Company - [About Us About Us](https://www.hubspot.com/our-story) - [Careers Careers](https://www.hubspot.com/careers) - [Management Team Management Team](https://www.hubspot.com/company/management) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - [Blog opens in a new tab Blog](https://blog.hubspot.com) - [Sustainability Sustainability](https://www.hubspot.com/sustainability) - [AI Instructions AI Instructions](https://www.hubspot.com/ai-instructions) - [Contact Us Contact Us](https://www.hubspot.com/company/contact) ## Customers - [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/) - [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) ## Partners - [All Partner Programs All Partner Programs](https://www.hubspot.com/partners) - [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app) - [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners) - [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates) - [Facebook](https://www.facebook.com/hubspot) - [Instagram](https://www.instagram.com/hubspot/) - [Youtube](https://youtube.com/user/HubSpot) - 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