Securely store your sensitive data in HubSpot Smart CRM and use it safely to manage your business processes.
Minimize business disruptions and protect your sensitive data with added layers of security
Tailor customer communication based on sensitive data such as demographics, health data, or payment history
Navigate data privacy regulations like GDPR and HIPAA with ease
The most successful businesses rely on data to fuel growth. But, it can be challenging to securely and effectively use sensitive customer data to power your sales, marketing, and service strategies.
Safely store and use confidential customer data in HubSpot Smart CRM and manage sensitive data compliance with ease so your team can focus on growing the business.
Have questions? Give us a call and we'll walk you through it.
+1 857-829-5060From personalized nurture campaigns to innovative marketing strategies, this feature unlocks endless possibilities for healthcare manufacturers. The healthcare industry needed a simple yet secure solution for storing sensitive data, and HubSpot is stepping in to fill that gap.
Jan Beery
President Global Life Sciences
Atypical
If you’re interested in storing sensitive data, these related resources may also help.
Learn more about the terms of storing sensitive data in HubSpot and the business associate agreement (BAA).
Read the terms
Learn how to turn on and use sensitive properties in HubSpot Smart CRM.
Read the article
Learn more about HubSpot’s privacy and security programs, compliance certifications, and more.
Learn about security reports
Sensitive data is confidential personal information that requires special protection by law to keep it safe and out of reach from all outsiders who don’t have permission to access it.
Examples of sensitive data that can be stored in HubSpot:
HubSpot provides privacy and security protections in public beta that enable our customers to operate our products in compliance with HIPAA. These include security features like comprehensive audit logging, advanced authentication features, inactive session timeout, account security recommendations, application level per tenant encryption, and more. Please refer to our Trust Center for resources on storing sensitive data to ensure that you use our products and services in a way that supports your HIPAA obligations.
The HubSpot BAA is included by reference in the Sensitive Data Terms for our Covered Entity and Business Associate customers storing protected health information in their account.
By default, data stored in HubSpot is encrypted in transit with TLS 1.2 or 1.3 and at rest using AES-256.
For sensitive data, we added application layer encryption also using AES-256, with unique encryption keys for each customer. For more information on the security of these features, please review the HubSpot Trust Center.
If you turn on sensitive data, the sensitive properties that you create will not be used to train HubSpot’s AI models. However, other customer data within your portal may be used to train HubSpot’s AI models. You may opt-out of having your customer data used for machine learning by emailing privacy@hubspot.com. For more information, please review HubSpot’s Terms of Service and HubSpot’s Privacy Policy.
When using HubSpot’s AI products, do not share any sensitive data in your prompts. HubSpot’s AI products are not part of our sensitive data features, and sensitive data should not be input into these tools as a prompt. Certain AI products may process sensitive data, which you may not have intended to include when generating results based on the prompt entered. These tools include:
Sensitive data is supported within the following features: CRM object properties (including manual update, import, export, and CRM activities), list creation, workflows, search, forms, CRM attachments, CRM APIs, integrations, and reporting.
Adding sensitive properties is limited to certain objects within HubSpot. These objects include contacts, companies, deals, tickets, and custom objects. Please refer to our Sensitive Data Terms for a full list of features that work with sensitive data properties.
Super admins can set up field level permissions to restrict view and edit access for the property to specific users and teams. HubSpot strongly recommends that you set up this kind of permissioning to ensure that sensitive data can only be seen or modified by select users. Additionally, HubSpot recommends that you perform user access reviews to understand which users within your portal have super admin access. Users with super admin access can view and edit sensitive data properties. For more information on using the sensitive data features, please review the knowledge base article.
HubSpot’s sensitive data is available in Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub. Explore additional HubSpot features below.
Connect with your website visitors in real time to convert new leads, close more deals, and provide better customer support.
Add company and contact records with a single click, log sales activities automatically, and keep records up to date.
Complete sales activities, see detailed company and contact records, and view communication history in one place.
Automatically populate contact records with company details from our database of over 20 million businesses.
Add deals with a single click, assign tasks, and track progress in your dashboards.
Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations.
Use live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder to have unlimited, personalized conversations at scale.
Connect your team email addresses to a universal inbox that makes collaboration more efficient.