Feature Spotlight - Campaigns

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Background

Campaigns can be a key growth accelerator for businesses when done well. Good marketers know the ingredients to running a great campaign are alignment across teams, engagement throughout the customer journey and reporting that drives decisions. 

Too often alignment is overlooked as a key ingredient in campaign impact. Alignment is sacrificed across Marketing, Sales, Web, CS & Ops because each team is using different systems with siloed data.

At HubSpot we know that even the best laid campaign plans don’t work when teams are not in sync. Engaging your audience through aligned campaigns ensures you speak with one powerful voice propelling your customer along their journey, reducing friction and delivering results on the goals that matter most to your business.

HubSpot is the only Marketing Automation platform built on top of a CRM platform. Which means not only are all of your campaign tools in one place, but all of your customer data is too.

The Challenge in the Market

  1. Marketers need to switch between multiple tools so alignment on goals and execution is impossible
  2. Customer data is broken up between different apps so marketers have no unified customer view
  3. Marketers have to wait in line for operations or analysts to pull reporting and customer data they need from different tools
  4. The buyer journey is becoming more complex, and without a single customer view, marketers don’t know who to target, with what, or when

What is the Campaign Tool?

What it is:

The Campaign tools in HubSpot give marketers everything they need to build, manage and collaborate on campaigns from one central place.

Easily manage campaigns in HubSpot by grouping related assets and content together for better campaign management and improved team alignment. Measure the effectiveness of each campaign at a glance, set campaign goals, assign owners and define your audience.

In fact, customers who leverage the campaigns tool see a 62% increase in web traffic over those who don't use it.

Why HubSpot Campaigns?

  • One data stack to drive consistent and reliable targeting and personalization
  • HubSpot’s purpose built campaign tools are easy to use and adopt across teams
  • Complete and flexible reporting to show the engagement and business impact across all your marketing campaign assets
  • Purpose built campaign collaboration and management tools

Packaging & Features

The campaigns feature is available at Professional and Enterprise editions of HubSpot Marketing Hub. Below are some key features and how we package them by value. See the pricing page for more information.

Benefits of Using HubSpot Campaigns

62%

HubSpot Marketing Hub Professional and Enterprise customers who used Campaigns saw an average of 62% more website traffic than those who did not use Campaigns.

62%

HubSpot Marketing Hub Professional and Enterprise customers who used Campaign Analytics saw an average of 62% more form submissions than those who did not use Campaign Analytics.

68%

HubSpot Marketing Hub Professional and Enterprise customers who used Campaigns saw an average of 68% more form submissions than those who did not use Campaigns.

Key Resources

Demo Resources

Demo - campaign data in Custom Report Builder

Campaign Data in Report Builder

Demo - Campaigns

Campaigns

Demo - Marketing Home

Marketing Home

Demo - Marketing Calendar

Marketing Calendar

By giving you the ability to tag all assets within a campaign and assign the campaign with a revenue cost and then attribute revenue generated to those assets. HubSpot gives you the clarity and transparency to be able to prove a direct ROI from your marketing campaigns. And with the addition of the calendar and task tools linked to a campaign, you are now able to organize all stakeholders within the campaign as well. Giving you clarity of purpose, clarity of ownership, and clarity of ROI.

Adam Aigbokhae

Director of Strategy

Six & Flow

Value of Campaigns

Value of Campaigns

Campaigns-Tool-Value

Campaigns Tool

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Find More Marketing Hub Resources

The Marketing Hub partner resource page includes tons of information and resources that will help you sell and service with this key feature.