Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way.
Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
A successful inbound strategy requires seamless handoff and alignment between marketing and sales.
When you help clients align their sales and marketing teams, you’re able to prove ROI for the services you offer, help clients grow their revenue faster, and enable future investment in marketing programs.
Plus, the HubSpot Growth Suite makes it easy to work sales services into your agency’s existing strategy.
To learn more about sales services and how to build them into your business, take the Grow Accounts Better with Sales Services course in the Academy.
A successful inbound strategy relies on the momentum of happy customers to drive referrals and repeat sales.
The amount of momentum you have depends on two things: force (points of leverage) and friction (things that are holding you back).
For help with pricing and packaging these services, HubSpot offers a few useful options:
Sales Hub is the all-in-one sales solution that helps small to medium sales teams grow their revenue by creating a human-friendly experience for sales reps and the people they’re selling to. HubSpot Sales Hub isn’t just a CRM. It’s not just a suite of sales acceleration tools. It’s a platform that enables teams to build a modern sales stack that uses our tools alongside our integration partners. To learn more, .
Automate outreach without being impersonal. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time.
Create and share email templates. Turn repetitive emails into templates, measure performance and share the best ones across the team.
Follow up flawlessly. Get notified the instant prospects open an email, click a link or open an attachment for timely, relevant follow up.
Land more meetings. Connect with prospects through live chat on your website, and stop back and forth emails and missed calls by sending a link that lets them pick the best time.
Track your entire pipeline. Sync with HubSpot CRM to track deals won, lost and in progress, and to see which reps are your best performers (and why).