HubSpot's ABM software is an easy-to-use solution that unites and enables teams to run cohesive ABM strategies. Identify and reach the right people at high-value accounts, and provide a personalized buying experience that treats your target accounts like humans.
With HubSpot ABM, you get an all-on-one platform that makes complex sales processes easier than ever.
Account Based Marketing (ABM) is the process of Sales and Marketing working together to close deals at a specific set of Target Accounts. Unlike conventional, volume-based marketing approaches, ABM is more about attracting and engaging the right contacts from each of the Target Accounts that Sales and Marketing selected together.
ABM usually involves relatively resource-intensive lead generation and lead nurturing tactics like…
* = Only available with a paid seat in Sales Hub
Inbound marketing is a growth strategy that relies on content creation and SEO optimization to increase discoverability by individuals and attract more qualified leads.
The goal is to deliver a better buying experience and win more deals.
Teams can exercise both strategies within HubSpot, using many of the same tools. More collaboration, less complication.
Account-based marketing is a growth strategy that relies on creating customized buying experiences for a select set of high value companies.
The goal is to deliver a better buying experience and win more deals.
Teams can exercise both strategies within HubSpot, using many of the same tools. More collaboration, less complication.
Primarily we're targeting Marketing Managers and Sales Managers:
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