Find useful guidance, information, and collateral that will help your team sell more Marketing Hub. You'll get discovery questions, prospecting templates, sequences, and more.
Check out our latest slide deck for Marketing Hub that'll help you pitch Marketing Hub in 2023. This deck is the perfect asset to use when selling the value of Marketing Hub to clients. If you'd like, make a copy and use slides in your own presentations.
We've released an all new Why Choose Marketing Hub Enterprise Guide. Help prospects understand the difference between Marketing Hub Professional and Enterprise, get insights from Gartner, and help clients see value in upgrading to enterprise.
In this sharable PDF document, you can showcase to your prospects and customers the value and return on investment of choosing Marketing Hub Professional or Enterprise. Find insights, case studies, and more in this report.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
[New] Marketing Contacts pricing is now available across all Marketing Hub tiers
Learn MoreMarketing Hub Starter is for marketing generalists, often operating on small teams with a need to “do it all” on a limited budget.
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Everything you need to grow better:
Marketing Hub Starter brings together all of the essentials that marketers need to get started. Other solutions require marketers to cobble their various tools and data points together – which wastes time and risks errors and inaccuracies. With Marketing Hub Starter, getting started is simple. Businesses can establish a strong foundation and commit to a solution that scales as they grow.
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For more details on pricing, visit our pricing page.
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Marketing Hub Starter is for simpler marketing organizations (could be a marketer, or a jack-of-all-trades, or even an owner/founder), who want to start marketing right.
They might just be starting, or they might have started, but on the wrong foot (with hacked-together point solutions). Or, they might be coming from a competitor and need a way to start marketing right (on the way to growing better) with HubSpot.
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A powerful marketing automation platform for specialized marketing teams that need to demonstrate ROI, run automated campaigns at scale and collaborate seamlessly.
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Omni-channel Automation: Campaign automation in Marketing Hub Professional gives marketers the tools to architect highly personalized campaigns across channels and seamless handoffs across teams.
Marketing Orchestration: Campaign Collaboration & Management tools give Marketers a concise place to plan, execute and collaborate on compelling campaigns.
Powerful Reporting: HubSpot reporting gives you access to all of your data in one place, allowing you to visualize and share your most important business metrics and easily bring stakeholders together to make data-backed decisions.
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For more details on pricing, visit our pricing page.
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Marketing Hub Professional is a fit for a marketing team with some specialisation in demand generation. Often-times you're working with a demand generation manager or growth marketer.
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Orchestration: Enable marketers to plan, execute and collaborate on campaigns in a scalable and productive way.
Automation: Campaign automation gives marketers the tools to architect highly personalized campaigns across channels and enables seamless handoffs across teams.
Reporting: HubSpot reporting gives you access to all of your data in one place, allowing you to visualize and share your most important business metrics and easily bring stakeholders together to make data-backed decisions.
Marketing Hub Enterprise is packed with powerful features sophisticated growing marketing teams need — in the same easy to use package customers love and expect.
From managing your budget to finding your soulmate, technology has made it incredibly easy to do complex things. But when it comes to legacy marketing tools, they are surprisingly hard to use.
Marketing Hub Enterprise changes that. Marketing Hub Enterprise stands out from the pack with a unique combination of ease of use and power you can’t find anywhere else. Advanced configuration, personalization, reporting, and customer experience tools, give you the power you crave in a package that’s delightfully easy to use.
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Advanced Configuration: Marketing Hub Enterprise offers advanced configuration, allowing you to customize your instance of HubSpot to meet your unique business needs. No matter how complex your org, data, or campaigns are. Features include; custom objects, behavioral events, team-based asset partitioning, brand domains and SSO
Advanced Personalization: Marketing Hub Enterprise offers advanced personalization, allowing you to deliver personalized, breakthrough marketing experience across all channels. Regardless of how big and diverse your audience is. Features include; custom objects, behavioral events, programmable email, adaptive testing and ABM.
Advanced Reporting: Marketers shouldn’t have to ask a developer to get access to the data they need to make decisions. With HubSpot reporting, you can access all of the data you need in one place - no SQL needed. Features include; multi-touch revenue attribution reporting, custom report builder, and ABM reporting.
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On September 1, the price of Marketing Hub Enterprise will increase to $3,600 per month. Encourage your clients to save by buying now at the current price.
You can find pricing option details along with key resources here. Here's the product pricing page to share with your clients.
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Marketing Hub Enterprise is designed for a mature organization or scaling to be a mature organization with a complex organizational structure, a diverse audience, and a need for in-depth reporting.
Primary Personas: CMO, Director of Marketing, Director of Demand Generation, Specialized marketing roles.
Find more resources in our secure platform, Seismic. Must have access to Seismic
Demo:
Pitching & Closing:
Marketers are responsible for creating content and campaigns and promoting through various channels in order to increase awareness, boost engagement and ultimately provide sales qualified leads.
Marketer Pain Points:
Key Features to Highlight:
Marketing Operations is responsible setting up tools and systems, building process, and running reports. Their goal is to help their business run smoothly (to make better decisions, to do jobs more efficiently, and to make things run better).
Marketing Ops Pain Points:
Key Features to Highlight:
Chief Marketing Officers (or heads of marketing) are responsible for providing first-in-class, personalized experiences all the way through the sales funnel as people progress from prospect to customer.
Chief Marketing Officer Pain Points:
Key Features to Highlight:
Marketing Hub Professional allows you to match your marketing to your customers at scale. Personalize and automate your marketing to avoid growing pains for your team and your customers. First, we recommend reading this guide.
Company Size:
Best Fit:
Get found online: If you have any sort of brand and content strategy, you need the tools in Marketing Hub Professional.
Optimize conversion rates: If it's not only about creating conversion points, but also ensuring they get the results you need, you need the tools in Marketing Hub Professional.
Automate & customize your marketing
In marketing it’s hard to get more human resources. Unless you automate the repetitive actions, you'll never get through your to-do list. You need the tools in Marketing Hub Professional to automate the simple things, and scale your business.
If you cater to multiple groups of people, a marketing message that resonates with one group isn't necessarily going to resonate with the other. In order to craft personalized buying journeys at scale for your customers, you need the tools in Marketing Hub Professional.
Measure Revenue: If you need more than just canned reporting (custom reporting) to ignite your company's growth, you need the tools in Marketing Hub Professional.
The most powerful reporting, personalization, and configuration for advanced teams running complex campaigns.
Ideal customer has a complex organization, a big diverse audience, and the need for in-depth reporting and customization.
This slide deck walks through some qualifying questions, use-cases, and customer stories. And this guide outlines the value of moving to enterprise.
Economics / Scale: Companies with a Large Database: at approximately 50,000 contacts, it makes financial sense to buy Enterprise.
Organizational Complexity: Multiple marketing teams: If you’re org has multiple teams you need to keep separate, you’ll need enterprise partitioning. Multiple brands: If you want to manage multiple brands within one account, you need enterprise workspaces to effectively manage both of those within one account.
ABM: Target customers usually expect powerful ABM functionality that is flexible. This can often be a leading indicator of a good fit.
Revenue Attribution: Target customers usually expect advanced reporting and the ability to tie marketing tactics to real revenue impact on the business. This helps teams get credit for their work and make better decisions around marketing investments.
Security: Companies who need Single Sign On to manage users and software stacks will be a perfect fit for Marketing Hub Enterprise.
SaaS Business: If their company is a software company and wants to perform marketing actions based off how your users use their software, they’ll need enterprise custom events in Marketing Hub Enterprise.
See how New Breed had success getting large enterprise customers to use Marketing Hub Enterprise.
Access a library of Marketing Hub demo videos
Remember, you can demo Marketing Hub using your Demo Account. To learn how to access your demo account, visit this resource page.
[Comparison] Marketo and HubSpot
[Comparison] ActiveCampaign and HubSpot
[Comparison] MailChimp and HubSpot
[Comparison] Eloqua and HubSpot
[Comparison] Pardot and HubSpot
[Slide Deck] Pardot and HubSpot
[Slide Deck] Marketo and HubSpot
[G2 Comparison] Pardot and HubSpot
[One-Pager] HubSpot Campaigns vs Competition
HubSpot has released a lot of powerful functionality and will continue to do so. These feature improvements make Marketing Hub a great fit for small startups, scale-ups and even larger enterprises.
Marketing Hub is Differentiated by:
HubSpot ABM
Campaigns
New Training! This 30-minute self-paced training in Academy will help you learn the skills to navigate selling in 2023. You'll hear from HubSpot customers on their challenges, how to pitch your deals, and the data they need to make buying decisions.
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