Partner Resource

Service Hub

Your go-to place as a partner for resources to learn, sell and service Service Hub.

Note: this page is not customer-facing and is intended only for partner education and enablement purposes.

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Service Hub Overview & Resources

Service Hub is the only AI-powered customer service solution that can deliver delightful support at scale with unified customer insights.
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Service Hub Product Overview

Learn about Service Hub. Understand product positioning and messaging, feature packaging and pricing, and find helpful product resources. Note: this is for partner education only.
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Service Hub 2024 Partner Training

Take this partner Academy Training to learn about Service Hub, what's new in 2024, the new CX buyer persona and how to approach selling the product.
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Service Hub Promo Kit

Create content and campaigns that promote Service Hub using this promo kit, which includes product screenshots, logos and illustrations.
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Service Hub Certification

Get certified in using tools like help desk, knowledge base, customer portal, customer feedback, and reporting so you can help your clients.
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Guide to Migrating off Zendesk

This guide is aimed at HubSpot Service Hub champions and walks you through your migration from Zendesk to HubSpot, with no service desk
down-time or disruption to your customers’ experience.
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Zendesk Comparison

A customer-facing resource page that outlines the differences between Zendesk and Service Hub, along with customer proof and case studies.
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Pitch Deck Slides

Access this library of slides that you can use to craft your Service Hub sales pitch or presentation. It includes value propositions, core messaging and more.
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Feature One Page PDF

Use this feature one page PDF to send to prospects or customers to help them understand what features come in Service Hub.
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ROI Calculator for Partners

HubSpot took our helpful ROI Calculator and made it available as an embeddable version for partners to use on their own sites, so you can generate leads in your own CRM. We've now added Service Hub!

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Case Study: Service Hub & Aircall

This case study features, Swapfiets, who needed to streamline their service process. They implemented HubSpot Service Hub, Marketing Hub, and AirCall to consolidate their tech stack and now resolve 40,000 tickets a month.

Additional Resources

To demonstrate the 360 degree view of a customer with Marketing + Sales + Service teams working all in the same system.

Instructions:

  1. It’s helpful to have a demo ticket record that you can easily show all of the information you can collect from a ticket record.
  2. On the right hand sidebar, under “tickets”, click “add ticket” and create a ticket.
  3. On the ticket, create a note describing a customers issue and pin it to the top of the ticket timeline.
  4. Create a new ticket or choose an existing ticket and add the following to the ticket:
    1. An associated contact with a valid email address (use one of your contacts you added in the first step)
    2. A pinned note describing the customer’s issue.

When should I show this?

  • For any prospect that wants to turn the way they Service customers into a growth engine for Marketing + Sales
  • For Sales Customers: feedback surveys help Sales identify best-fit customers for up-sell.
  • For Marketing customers: feedback surveys help identify potential case studies and drive referral campaigns.

Instructions:

  1. Go to the feedback surveys tool (Service > Feedback Surveys)
    1. Note: make sure your contacts you added in the first step are added here so you’ll have analytics surveys.Create an NPS Survey.
    2. Delivery Method should be “email”
    3. For recipients, choose “Start from Scratch” > contact property > create criteria > “lifecycle stage” = “customer”
    4. Customize any other settings on the survey then publish the survey.
  2. Fill out your teammates’ survey when you receive it. 

When should I show this?

  • An existing Service Starter customer interested in Service Hub Pro for more Advanced Automation.
  • An existing customer looking to better scale their support channels.

Instructions to setup:

  1. Go to workflows and create a workflow folder called “Demo Workflows”. 
  2. In that folder create three ticket workflows, you can show on demos:
    • An “escalation” workflow
      • When a ticket is marked as “high priority”, escalate (send an internal email or notification) to a manager.
    • A “ticket task” workflow
      • When a ticket has been open for longer than a few days, assign a task to the ticket owner.
    • A “ticket rotation” workflow
      • When a ticket has been created, rotate the ticket amongst a service team

 

When should I show this?

  • Sales Cross-sell
    • Saves sales reps a ton of time by not repeatedly answering the same questions. 
  • Marketing cross-sell:
    • SEO benefits
    • Ease of article creation - owned by the marketing team

Instructions to setup:

  1. Create a support form:
    • Go to Marketing > Lead Capture > Forms.
    • Click “Create Form” > Regular form.
    • Under templates select “Support Form” 
  2. Go to Service > Knowledge Base and “Set Up your Knowledge Base”
  3. Customize your template
    • Under “Navigation Bar”, toggle on Support Form. This will add a “contact us” link in the header of your Knowledge Base.
    • Add a couple of categories and toggle them as “visible”
  4. Add articles
    • If you need content, copy a few articles from the Biglytics KB.
  5. Go to your Knowledge Base and submit the contact us form.

When should I show this?

When a prospect needs to help customers help themselves.

Instructions to setup:

  1. Go to “conversations” > “chatflows” > “create chatflow"
    • Add live-chat to your website and follow default settings
    • Create another chatflow. Under “Select a chatflow to start from” select “start from scratch”
  2. Create a chatflow from scratch. One possible example is a chatflow that does a knowledge base lookup and then asks a user if they want to submit a ticket.
  3. “Preview” the chatflow in the top right and make sure it works as designed.
  4. "Publish" the chatflow

Remember, you can demo Service Hub using your Demo Account. To learn how to access your demo account, visit this resource page.

Click here to watch a demo walkthrough of the latest Service Hub features.

Looking for More Resources?

Head back to the partner resource homepage to find more assets, collateral and information available to partners.