A curated collection to help you achieve gold tier status

Get to Gold Resource Center

Here you'll find all the resources to empower you to achieve your growth goals and help you reach gold tier status. We've carefully selected these programs and tools based on what's been most impactful for our most successful partners.
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We recommend consuming the content in the order it's listed on the page. First, sign up for the next Pipeline Generation Bootcamp. While you wait for the bootcamp to start, download and start working through the How to Build a Successful HubSpot Practice playbook. The rest of the tools and assets on this page are supplemental and can be used to implement and support what you've learned from the bootcamp and playbook.

Sell & Grow

Refine your sales process and approach through HubSpot Academy Bootcamps


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Pipeline Generation Bootcamp

Many tiered partners attribute early partner program success and tiering to their time spent in the Academy Bootcamps, namely the Pipeline Generation Bootcamp. 

Tim Jones, CEO of Eternal Works states, “Through the bootcamp, we were able to double our revenue and tier twice. I stopped pitching and became a valued consultant by learning to actively listen and help solve problems. To this day, I still refer back to my recordings, and I've trained salespeople in the same way that I learned.

Join the Pipeline Generation Bootcamp to learn how you can identify good fit prospects, connect with executives, answer connect call objections, and build and implement a scalable prospecting program that will help your business grow with HubSpot technology. 


Your hands-on, tactical guide to building a successful business around HubSpot

How to Build a Successful HubSpot Practice

Learn from the experts who have been in your shoes. We interviewed nine diamond and elite partners to get their inside tips to grow in the HubSpot partner program.
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Get the playbook

This playbook contains tactical guidance on selling and go-to-market strategies, servicing, hiring, program resources, and more. It’s designed to be used as a reference that you will come back to again and again as you grow in the solutions partner program.


Additional Resources to Help You Grow

Develop Your Pitch

Learn how to position the HubSpot CRM platform at the forefront of the sales process. 

Take the lesson

Define Your Services

Learn how to build a menu of profitable inbound services to help your clients meet and exceed their goals.

Take the lesson

Use this spreadsheet to help define profitable services to help your bottom line

Download the pricing tool

Sales Hub Demo

Tailor a Sales Hub demo that addresses your prospect's most critical challenges and goals.

Learn more

Marketing Hub Demo

Sell, project manage, and enable long-term growth for your clients by implementing Marketing Hub.

Learn more

Service Hub Demo

Learn how to inspire the prospect with your unique services and a tailored Service Hub demo.

Learn more

Show off the power of HubSpot

Learn about your demo account

Go-to-Market Toolkit

Gain momentum and create more opportunities by leveraging these assets and tools in your marketing and sales strategies. 

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ROI Calculator

The ROI Calculator is a public-facing tool that provides data-backed metrics that will help your customers and prospects see the ROI they could experience if they purchase HubSpot.

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Website Grader

Generate leads within your own CRM with their associated website scores that will help fuel better conversations.

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Growth Grader

Use this tool to answer questions about your prospect's company's growth strategy to get a grade and a custom-built growth plan that you can package services around.

Partner Marketing Central

Accelerate your go-to-market efforts with scalable resources, tools and approved messaging so you can market with HubSpot.

Prospecting HQ

Learn new skills and build pipeline to drive revenue with ready-to-use prospecting playbooks to help you engage good-fit prospects through tailored competitive and market plays that you can set up in your CRM.

Your Team

Successful partners consider their PDM an extension of their core teams, and we encourage you to meet regularly to maximize the value of these teammates.

Work through improving your sales and renewal strategies, discuss new product release information, and review any new programs with your PDM.

Be clear and vocal about what you need to help your PDM help you more effectively. 

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Taking Action: How to effectively work with your team

PDMs have the tools to help make your business a success. 

Specifically, start with the Mutual Action Plan (MAP). This document is meant to clarify your company's strengths and opportunities and most importantly, how you can most effectively work together.

Additionally, there is a newly launched Gold Tier Action Plan. 

Schedule a meeting with your PDM to start working on a custom plan to help you achieve gold. 

Stories from your peers to inspire you

Growth Stories

Learn about the stories of your peers and how joining the HubSpot Solutions Partner Program transformed their businesses. Whether it's increasing your employee headcount, generating more predictable revenue, expanding to new territories, or tiering in the program, there's a story here to inspire you. 
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From feast-or-famine revenue cycles to predictable recurring revenue

Since Kevin Dean Manobyte joined four years ago, he has achieved remarkable growth, doubling his revenue year over year. 

Kevin did some research, literally Googling “How agencies can generate consistent revenue.” He found the HubSpot partner program. “At the time, HubSpot had step-by-step instructions you could follow,” says Kevin. “If you did what HubSpot said you should do, you were almost guaranteed to grow.”

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Determining the right tech stack unlocked growth and revenue

Learn how Allesandro Bodo of Cloudnova transformed his business by adopting the HubSpot CRM and joining the partner program. 

“They [HubSpot] weren’t really interested in teaching us how to sell their software,” says Alessandro. “Instead, they wanted to know about every aspect of our business to help us grow. It was the start of a transformative process.” 

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Independent consultant turned HubSpot Solutions Partner

Ryan Ruud of Lake One started needed support to successfully grow his business which unexpectedly came from the HubSpot CRM and partner program.

“The program helped me with many aspects, from setting pricing to putting together packages,” says Ryan. “It included all the things I needed to figure out as a business owner.” 

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Getting technical leads to employee growth and global expansion

Within two years, Kaks.io Labs tiered to gold in two years, then diamond in just another six months by focusing on becoming a technical growth agency. 

Because of the type of technical services that Kaks.io Lab offers, there is huge demand in the market for its services: “In these two years, we are the first agency to talk about ourselves as a technical growth agency. While everyone else is doing growth marketing, we do the technical growth and business transformation. Suddenly, everyone needed help,” says Aleksi.

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Doubling down on specific verticals proves fruitful and grows revenue

Since joining the program and going vertical specific, Inbound FinTech attributes approximately 30% of all leads to the HubSpot partnership, and 40% of their clients are on retainers, with many of those stemming from the partner program.

“It was seen as a big risk to go vertical specific with HubSpot because HubSpot isn’t vertical specific,” says Sheila Mitham, CEO.

“In HubSpot, we found a partner that could work with us to resolve not only our pain points, but our clients’ pain points as well,” says Maria.