# The Future of Content Strategy: How Your Startup Can Win at SEO HubSpot SEO and blogging expert Aja Frost does a deep-dive into the topic-cluster editorial model and how startups can apply it to win the right keywords for the right pages. ## Speakers Previous Next - ## Aja Frost Sr. SEO Strategist Aja Frost serves as Sr. SEO Strategist for HubSpot. Aja started her a career as a freelance writer before joining HubSpot's blogging team in 2016, where she became the editor of the Sales Blog. Through her blogging work, she became an expert in SEO strategy. She most recently joined HubSpot's SEO team, and is now overseeing the SEO strategy of HubSpot's blog. [Aja Frost: twitter](https://twitter.com/Ajavuu) Presented by:    ## Watch on-demand now: *__PS__ - __not part of a startup organization listed below?__ Please choose "none" or "other" when submitting the form.* Business Email* First Name* Last Name* Primary role* Please SelectStartup FounderStartup Team MemberVC/InvestorStartup Ecosystem ProfessionalEnterprise Leader (Director+)Enterprise EmployeeAgency, Consultant, or Service ProviderOtherCreator or Media Content Language reCAPTCHA score GACLIENTIDAnonymously identifies a browser instance. This is a non-authenticated, cookie-based identifier created automatically by a Analytics-enabled site on a user’s first visit. Identifying users with Client ID is best suited for businesses focused on lead generation and new customers acquisition. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). \[DO NOT USE] GAUSERIDEnables the analysis of groups of sessions, across devices, using a unique, persistent, and non-personally identifiable ID string representing a user. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). GATRACKIDThe google tracking ID. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our [Privacy Policy](https://legal.hubspot.com/privacy-policy). Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)