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What Investors Want & How to Raise Capital
# The Startup Fundraising Report
New research on how early-stage founders are sourcing capital and attracting investor attention in today's competitive VC landscape.
[Read the free report](https://hubs.la/Q0373NcL0)
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- [Introduction](https://www.hubspot.com#intro)
- [What's Inside](https://www.hubspot.com#whats-inside)
- [Report Insights](https://www.hubspot.com#insights)
- [Contributors](https://www.hubspot.com#contributors)
## Introduction
As startups navigate this competitive fundraising environment, we wanted to understand which types of startups are getting funding, which strategies are most effective, how artificial intelligence (AI) is playing into raising capital, and where founders are finding growth resources.
To help address these challenges and guide startups in their investment journeys, __we surveyed 500 early-stage startup founders__ across the United States, UK, Ireland, Germany, and France, and talked to founders and VCs about their experiences.
### Who's winning the new battle for startup funding?
These days, funding dollars are hard to come by. [Global VC investments are "tepid"](https://carta.com/blog/state-of-private-markets-q1-2024/) and the fundraising scene for startups is more complex than ever, following several years of massive investments, then a [steep slowdown in 2022](https://news.crunchbase.com/venture/startup-funding-q1-2024-charts/). Today, VCs are looking for profitability, and the most important metric they're focusing on is revenue growth rate.
____
__74% of founders feel that startup fundraising has been more challenging or the same as last year in 2024__
"Believe the 'no', ignore the 'why.' We got passed on by over 100 investors.” shared Arjun Mahadevan, CEO of doola. "Something I learned the hard way is that in life, if anyone's interested, they're going to move faster, and you need to be prepared for that."
## What's Inside
This comprehensive, web-based report is instantly accessible from anywhere, beautiful, and easy to read on desktop or mobile. The data and insights include:
- Investor criteria detailing what investors are looking for in startups
- Successful strategies used by startup founders to connect with, track, and manage investor relationships
- Top tech stacks used by startups to manage investor relations
- Data on leading funding sources based on funding stage
- Most impactful metrics used by investors when making investment decisions based on funding stage
- Fundraising benchmarks by stage
- Insights from in-depth interviews with VCs, independent investors, and startup founders
[Read the free report](https://www.hubspot.com/cs/c/ "Read the free report ")
[](https://www.hubspot.com/cs/c/ "Read the free report ")
## Report Insights
Don't have time to read the full report? No problem. We've combed through the report and summarized the key findings for you in these blog posts.
- [5 Strategies to Overcome Startup Funding Challenges](https://www.hubspot.com/startups/reports/startup-fundraising-report/startup-funding-challenges)
- [The Role of AI and Tech Stacks in Early Stage Fundraising](https://www.hubspot.com/startups/reports/state-of-fundraising/role-of-tech-stacks)
[Read the free report](https://www.hubspot.com/cs/c/ "Read the free report ")
[](https://www.hubspot.com/cs/c/ "Read the free report ")
## Contributors
In addition to the survey of 500 respondents, the report also contains insights from a select group of investor veterans and startup founders.
Previous Next
- ## Josephine Chen
Partner
Sequoia Capital
Josephine Chen is a distinguished partner at Sequoia Capital, where she plays a pivotal role in steering investment strategies and fostering growth in tech startups. With extensive experience in … Read More
[Josephine Chen: linkedin](https://www.linkedin.com/in/josephine-k-chen/)
- ## Eva Dobrzanska
Managing Director
Fundraising Playbooks
Eva Dobrzanska serves as the Managing Director at Fundraising Playbooks, where she leads strategic initiatives in fundraising strategies for startups. Her expertise includes developing … Read More
[Eva Dobrzanska: linkedin](https://www.linkedin.com/in/evadobrzanska/)
- ## Jason Druker
Chief Commercial Officer
SFC Capital
Jason Druker is the Chief Commercial Officer, bringing extensive experience in sales, marketing, and commercial strategy. Known for his results-driven approach, Jason plays a crucial role in … Read More
[Jason Druker: linkedin](https://www.linkedin.com/in/jason-druker-vc/)
Previous Next
- ## Brandon Greer
Senior Director, Corp. Development
HubSpot Ventures
Brandon leads HubSpot Ventures, (HubSpot’s strategic investment arm), as well as the company's efforts in M&A. Prior to helping form HubSpot Ventures, Brandon was a software investor at OpenView … Read More
[Brandon Greer: linkedin](https://www.linkedin.com/in/brandon-greer/)
- ## Arjun Mahadevan
CEO & Founder
doola
Arjun is the Founder and CEO of doola, a Business-in-a-Box™ for LLCs. doola is committed to simplifying business formation and administrative processes for SMBs and scaleups. His entrepreneurial … Read More
[Arjun Mahadevan: linkedin](https://www.linkedin.com/in/mahadevanarjun/)
- ## Nate Morgan
Investor
HubSpot Ventures
Nate is an Investor at HubSpot Ventures and a Manager on the Corporate Development team, where he is focused on sourcing and executing investments and supporting the portfolio of nearly 50 active … Read More
[Nate Morgan: linkedin](https://www.linkedin.com/in/nate-morgan/)
- ## Sophie Winwood
CEO/Co-founder
WVC:E
Sophie Winwood is the CEO of WVC:E, where she is responsible for guiding the company's vision and operations. With a strong background in leadership and strategy, Sophie has successfully led … Read More
[Sophie Winwood: linkedin](https://www.linkedin.com/in/sophie-winwood-92526241/)
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