HubSpot for Startups Sales & Marketing Resources
Apply for the HubSpot for Startups program to get access to the Entrepreneur Power Pack of exclusive resources (all the resources on this page, and then some!)
Power up!Articles
Scaling Klaviyo from $60m to $700m ARR with Ryan Meadows SVP Global Sales
Ryan Meadows of Klaviyo shares insights into prioritizing the customer’s needs and building an effective sales force from his experience as an instrumental sales leader.
Toast CRO Jonathan Vassil: Scaling with Purpose During the Pandemic
Jonathan explains how Toast managed to thrive during the pandemic by focusing on customer needs, building optimized sales teams, and providing consistent leadership.
From Product-Led to Sales-Led Growth with Miro CRO Sangeeta Chakraborty
Sangeeta shares her valuable experience as Miro's CRO to give actionable tips on how startups can successfully transition from product-led to sales-led growth.
The Power of Data to Scale Your Company & Career | Former Gong CIO, Ryan Longfield
Ryan unveils his expertise on leveraging data in sales strategies, executive discussions, and as a problem-solving instrument, highlighting the crucial role of sales intelligence technologies in boosting productivity.
Case Study: The Cost of Not Listening to Your Customers
A case study on how one company suffered five straight quarters or revenue decline as a result of not listening to customers and data.
Carta CRO Jeff Perry on Data, Segmentation, and Team Collaboration
Jeff shares insights on strategic planning, data-driven decisions, and effective leadership to drive sustainable growth building a well-structured sales organization.
Scaling GitHub to Enterprise Success Through Community Led Growth
Paul St. John, former CRO at GitHub, joins Mark to discuss how he helped grow GitHub's sales to enterprise levels through customer empathy, collaboration, and sales team alignment.
Top Sales Tools and Strategies for Startups
Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.
Customer Retention & Expansion in Startups | Kyle Duffy, Gradient Ventures
Mark Roberge has an insightful interview with Kyle Duffy, Partner at Gradient Ventures, focusing on customer-centric strategies and the integration of AI.
Crunchbase’s Playbook for Sales Success with VP of Sales Ang McManamon
Learn actionable sales strategies for success in scaling a sales team from Crunchbase's VP of Sales, Ang McManamon. Set realistic goals, train your team, and foster a cohesive sales culture for sustained growth.
Business Development Strategies for Tech Startups
Ready to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.
How to Add a Sales Org to Your PLG Company
Host Mark Roberge is joined by Dino DiMarino, CRO of Snyk, to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.
Strategy for a Startup SaaS Product Launch
Planning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.
Product vs. Solution Selling for Startups
Consumers today know what they want. Here’s how startups can differentiate themselves by selling solutions rather than directly selling their products.
How Investment-Backed Startups Can Leverage AI to Boost Sales
In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.
11 Ways to Increase Startup Sales Productivity
High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.
Branding for Startups: Brand Identity and Website Conversion
Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.
Unlocking Growth With a Good RevOps Manager
Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.
Effective Sales Strategy for Startups
Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.
Templates
The Ultimate Startup Sales & Marketing Planner Kit
Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.
Email Marketing for Startups & Entrepreneurs
A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.