Skip to content

HubSpot for Startups Sales & Marketing Resources

Your central hub for articles, videos, reports, and other resources for investment-backed startups to boost their marketing & sales strategies.
hsfs-sales-marketing-hero

Apply for the HubSpot for Startups program to get access to the Entrepreneur Power Pack of exclusive resources (all the resources on this page, and then some!)

Power up!
Menu

Articles

Discover a wealth of articles and valuable resources covering everything you need to know about sales, marketing, and effective go-to-market strategies.
tsos-ryan-meadows-hero

Scaling Klaviyo from $60m to $700m ARR with Ryan Meadows SVP Global Sales

Ryan Meadows of Klaviyo shares insights into prioritizing the customer’s needs and building an effective sales force from his experience as an instrumental sales leader.

tsos-jonathan-vassil-hero

Toast CRO Jonathan Vassil: Scaling with Purpose During the Pandemic

Jonathan explains how Toast managed to thrive during the pandemic by focusing on customer needs, building optimized sales teams, and providing consistent leadership.

tsos-sangeeta-chakraborty-hero1

From Product-Led to Sales-Led Growth with Miro CRO Sangeeta Chakraborty

Sangeeta shares her valuable experience as Miro's CRO to give actionable tips on how startups can successfully transition from product-led to sales-led growth.

tsos-ryan-longfield-hero

The Power of Data to Scale Your Company & Career | Former Gong CIO, Ryan Longfield

Ryan unveils his expertise on leveraging data in sales strategies, executive discussions, and as a problem-solving instrument, highlighting the crucial role of sales intelligence technologies in boosting productivity.

subscriptionbox-failure-hero

Case Study: The Cost of Not Listening to Your Customers

A case study on how one company suffered five straight quarters or revenue decline as a result of not listening to customers and data.

tsos-jeff-berry-hero

Carta CRO Jeff Perry on Data, Segmentation, and Team Collaboration

Jeff shares insights on strategic planning, data-driven decisions, and effective leadership to drive sustainable growth building a well-structured sales organization.

tsos-paul-stjohn-hero

Scaling GitHub to Enterprise Success Through Community Led Growth

Paul St. John, former CRO at GitHub, joins Mark to discuss how he helped grow GitHub's sales to enterprise levels through customer empathy, collaboration, and sales team alignment.

top-sales-tools-hero

Top Sales Tools and Strategies for Startups

Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.

science-of-scaling-kyle-duffy-hero

Customer Retention & Expansion in Startups | Kyle Duffy, Gradient Ventures

Mark Roberge has an insightful interview with Kyle Duffy, Partner at Gradient Ventures, focusing on customer-centric strategies and the integration of AI.

science-of-scaling-angmcmanamon-hero

Crunchbase’s Playbook for Sales Success with VP of Sales Ang McManamon

Learn actionable sales strategies for success in scaling a sales team from Crunchbase's VP of Sales, Ang McManamon. Set realistic goals, train your team, and foster a cohesive sales culture for sustained growth.

biz-dev-startups-hero

Business Development Strategies for Tech Startups

Ready to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.

science-of-scaling-dimarino-hero

How to Add a Sales Org to Your PLG Company

Host Mark Roberge is joined by Dino DiMarino, CRO of Snyk, to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.

sales-strategy-product-launch-hero

Strategy for a Startup SaaS Product Launch

Planning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.

product-vs-solution_hero

Product vs. Solution Selling for Startups

Consumers today know what they want. Here’s how startups can differentiate themselves by selling solutions rather than directly selling their products.

ai-in-sales-hero

How Investment-Backed Startups Can Leverage AI to Boost Sales

In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.

startup-sales-productivity-hero

11 Ways to Increase Startup Sales Productivity

High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.

branding-hero1200x628

Branding for Startups: Brand Identity and Website Conversion

Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.

common-growth-goal-hero

Unlocking Growth With a Good RevOps Manager

Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.

goals-chart-hero

Effective Sales Strategy for Startups

Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.

Templates

sales-mktg-blueprint-hero

The Ultimate Startup Sales & Marketing Planner Kit

Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.

email-mktg-kit-hero

Email Marketing for Startups & Entrepreneurs

A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.

Podcast

Science of scaling email

Science of Scaling Podcast

Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales. Apple | Spotify

Listen links

HubSpot-AWS_lockup_transparent_938x190