HubSpot's AI Sales and Marketing Tools

Introduction

For any startup to make money, it needs to bring its product into the marketplace, where it can build a customer base and compete with its rivals. To do this, businesses create go-to-market strategies or step-by-step plans to launch a product to the right customers with the right messaging at the right time.

A comprehensive GTM strategy for a startup should include market research, target customer segmentation, value proposition, identification of sales and marketing channels, a pricing strategy, and a customer relations management (CRM) plan. That’s a lot to manage.

While this is possible to accomplish all by yourself, why wouldn’t you take advantage of any tools that can make the job easier and more efficient? Take customer relations management, for example. Managing all of your contacts, communications, meetings, calls, and strategies can be done very effectively in a CRM platform like the one HubSpot already offers. However, this is still time-consuming, and human errors like missing a message or hitting the wrong tone in an email can easily derail your relationship with a customer.

Integrating AI tools into your GTM strategy can save your team time, improve your promotion and communication, enhance your professionalism, attract more customers, and help you close more deals.

What’s not to like?

Let’s look at the relevant tools HubSpot has on offer to boost sales for your startup.

HubSpot’s advanced AI tools and how they’re useful for startups

HubSpot’s AI tools are all designed to help you ethically and efficiently create content that will help you maximize your marketing and sales efforts. But, like all AI content creation tools, they are best used as a starting point. If you have a good AI usage policy, your sales and marketing team will have the foundation necessary to get the most out of these tools, while maintaining brand voice and uniqueness, and ensuring the information is the most updated.

Blog Post Generator

It’s critical to promote your company and get the word out about products and developments to get customers excited about you. This generally means putting out regular blog posts to keep people informed — AI tools make it that much easier.

By giving HubSpot’s AI-driven Content Generator some simple prompts for content, tone, and length, it can produce a blog post for you in minutes. This includes attention-grabbing titles and search-engine-optimized meta descriptions based on the article it has just created.

It will also create an accompanying image based on the meta description to perfectly capture the imagination of your audience. After a quick review by your staff, you’ve got target blog posts ready to reach out to your customers in minutes.

Social Post Generator

These days, blog posts need to be linked to your socials to reach the places where your potential customers spend their online time. This is the most effective way to promote your startup and get news out to your target segments.

The HubSpot Content Generator has you covered. It can be set to automatically create announcements and links to your blog posts just 15 minutes after they’re published. That way, all of your socials are cued up to spread the word about your new content and attract interested customers.

Web Builder Assistant

Where are your blog posts going to be housed? Your business needs a website for promotion and communication. While site-building has been getting cheaper and easier, it’s never been as fast and easy as it is with AI. 

The web builder assistant can easily design an entire website for your business in just a few short minutes. It’s all based on a description, your goals for the website, and the style you’re interested in putting across. It automatically generates the structure of your site with web pages and landing pages, as well as relevant navigation menus. It also creates a content management system (CMS) to store and manage all of your content.

With a great website that represents your company and products perfectly, you’ll be able to promote yourself effectively, all with the help of AI.

Email Content Assistant

While some people on your sales team might have excellent written communication skills, others can find this to be a real struggle. Getting the tone and content of an email exactly right will win you customers, while unpolished messages fraught with errors can make you seem unprofessional and turn people away.

HubSpot’s AI content assistant can help by writing professional emails for your sales team. You direct the action by selecting basic prompts like the email type (introduction, cold outreach, or follow-up), the purpose of the email, who it’s directed toward, and some instructions to describe what you want to communicate. You can select the tone of your email, which varies from professional, helpful, witty, formal, or optimistic, or you can select a combination of these to get just the right feel you need. 

Of course, your sales team should always customize the emails generated by the content assistant and insert any additional information that might apply to a particular contact. But this is still an incredible time-saver. You get professionally drafted, error-free emails created in just a couple of minutes. This means that your sales team will be able to keep up with their contacts easily and still have plenty of available time to apply themselves to other tasks.

Reporting Assistant

To ensure that your GTM strategy is on track, you need reporting within your sales and marketing departments that tell you what’s working and what needs to change.

Now, it’s easy to generate reports using HubSpot’s AI reporting assistant, which can help you manage your data and present it in ways that make sense. You can change visualizations instantly and change data parameters on the fly to get the figures your team needs to see immediately. This tool also generates names and descriptions to make your reports more accessible. Then, you quickly add them to the dashboards for all relevant sales managers and team members for the most efficient management of your figures. This easy report generation allows you to waste less time but do more analysis to best direct your sales strategies.

AI Chatbot

So far, we’ve been talking about how you can use AI tools to improve the efficiency of your teams and the efficacy of your communications with your customers. However, while this last HubSpot AI tool is certainly going to help your teams, it’s designed to improve the direct customer experience for your customers.

This is HubSpot’s AI Chatbot, a Chat GPT-based tool that can communicate with anyone visiting your website and looking to have their questions answered quickly and easily. It works simply by receiving a query from the guest and scouring your website and all your knowledge base articles to find the best answer. Suddenly, your customers can get help when they need it, 24/7, making them feel looked after and improving their loyalty.

AI Tools Can Help Startups Succeed

Investment-backed start-ups are off to a good start, but they still face challenges along the way to success. To stay ahead of the competition, they can leverage smart AI tools to manage their data, communicate with their customers, and provide enhanced customer experiences. All of this can boost sales and help start-ups succeed in their endeavors.