Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fstartups%2Fthe-startup-growth-playbook&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fstartups%2Fthe-startup-growth-playbook&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) Click to collapse Click to expand [](https://www.hubspot.com/cs/c/) Close # The Startup Growth Playbook Building and scaling a startup as an entrepreneur requires hustle, finesse, and a whole lot of work. The HubSpot for Startups team is here with the playbook we used to grow HubSpot from a startup to a public company.  Sections Scroll Left Scroll Right - [Introduction](https://www.hubspot.com#introduction) - [Planning](https://www.hubspot.com#planning) - [Attract](https://www.hubspot.com#attract) - [Engage](https://www.hubspot.com#convert) - [Delight](https://www.hubspot.com#delight) - [Apply Now!](https://www.hubspot.com#apply) # __[](https://www.hubspot.com)INTRODUCTION[](https://www.hubspot.com)__ * * * ####  #### At [HubSpot for Startups](https://www.hubspot.com/startups) we help young companies grow using inbound marketing sales, and service, but it became clear that to do this there was something missing - a guide to how inbound can be specifically leveraged for startups. #### Your company’s path to scale is unique. With this playbook, you can create a marketing plan custom to your company and ensure your business is on the road to success. Full of tools, templates, guides, and much more, the Startup Growth Playbook is an interactive guide that will allow you to approach your marketing at full speed.  > You can't out-spend the giants, but you can out-think, out-teach, and out-help them. Brian Halligan Co-Founder and CEO HubSpot  # __[](https://www.hubspot.com)Planning__ * * * ####  #### At the core of planning an effective marketing, sales, and service approach is embracing a set of guideposts to lead your strategy. We recommend the [inbound methodology](https://www.hubspot.com/inbound-marketing) for startups. Broken into three main segments - attract, engage, and delight - inbound marketing has proven to be effective for startups who need fast growth on a limited budget.  ## Embracing Inbound * * * ### What Makes Inbound Different? By viewing this video, you give your consent for Youtube to set cookies on your device. Check out our [privacy policy](https://legal.hubspot.com/privacy-policy)    ## Go to Market Strategy Blueprint * * * ### Beginning Your Journey Towards Marketing Success #### Planning your go to market strategy is a critical step in ensuring your future marketing successes. Going to market might feel a little bit like you against the world; there are dozens of different channels you can target: from social media, to organic, to referral, but how do you know which one is best for your company?  ### Marketing Plan Generator This template will help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long [Start planning](https://www.hubspot.com/marketing-plan-template-generator)  ### Get your budget on track! Marketing productively requires a significant investment in time, energy, and money. As such, a solid marketing budget should be a critical component of your go to market strategy. [Get budgeting](https://offers.hubspot.com/marketing-budget-templates)  ### PR and Branding Kit Build your brand and get your startup and product noticed with this kit of PR and Branding guides and templates. [Start branding](https://offers.hubspot.com/2018-pr-branding-startups-resources-entrepreneurs) # __[](https://www.hubspot.com)Attract__ * * * ####  #### As a young company, nothing is more important than driving traffic to your website. The easiest way to attract traffic to your website begins with understanding your target audience then producing content they love.   * * *   ## Persona Development * * * ### Defining Your Audience #### You can't market a product or service without knowing who you are selling to. Thus, the first step in attracting visitors is creating a buyer persona for your ideal customer: __"Buyers personas are semi-fictional, holistic ideals of what your customers are really like, inside and out. They are based on market research and real data about your existing customers"__  #### Create yours today using the "Make My Persona Generator" below.  Make My Persona Generator  #### Create your personas today! Defining your buyer persona allows you to keep your marketing efforts hyper-focused, concentrate exclusively on the most rewarding prospects, and make the most of your limited resources. [Click here](https://...) ## Customer Journey * * * ### Establish the Path #### At the core of any marketing campaign should be a thorough analysis of your customer’s journey. While you can’t understand every possible route a prospect might take towards becoming a customer, it is critical that you do have an idea of the major ones.  If you want to truly understand what drives your customers, check out HubSpot Academy's tutorial on the buyer’s journey to help get you started on thinking about your own customers [Start Paving the Way](https://academy.hubspot.com/lessons/buyers-journey)  Understanding how your customers ultimately reach a purchase is complex. Check out this webinar on how to truly get in the mind of your audience to attract the right prospects and customers [Mapping Mind and Method Webinar](https://library.hubspot.com/mapping-mind-and-method) ## Website Evaluation * * * ### Is Your Site up to Snuff? #### You’ve spent many long days getting your website live online and your efforts have paid off: it looks great, it’s easy to use, but you’re not quite done. You need a website that not only functions well but one that drives traffic. Use to the tools below to ensure that your website performs well across all devices and search engines.  ### Website Grader Grade your website against the rest of web based on overall performance, mobile functionality, SEO optimization, and security operations [Get graded!](https://website.grader.com/)  ### The Future of Content Strategy: How to Win at SEO HubSpot SEO and blogging expert Aja Frost does a deep-dive into the topic-cluster editorial model and how startups can apply it to win the right keywords for the right pages. [Watch Now!](https://www.hubspot.com/startups/events/seo-webinar-2018)  ### Growth Driven Design Full website redesigns are tricky and often lead to lackluster results. Learn how to execute Growth-Driven design and redesign your websites faster for less money and with less stress. [Check it out!](https://offers.hubspot.com/an-introduction-to-growth-driven-design) ## SEO and Keyword Planning * * * ### Fine-Tune Your Website #### A great SEO strategy begins with your buyer personas. #### They have a problem, you have the solution, but what steps will lead them to becoming a customer? The journey all begins with the first query they type into their search engine. #### Figuring out what exactly that first search looks like is the key to developing an SEO strategy - these searches will end up forming the basis for your keyword strategy. How do you come up with these keywords and how do you ensure they are the right ones? Check out the tools below:  Not the creative type? Ubersuggest can supply potential keywords to help get you going [Get Suggestions Now](https://ubersuggest.io/)  Research potential keywords to see their historical stats and how they might perform [Amplify your keyword strategy](https://adwords.google.com/KeywordPlanner)  Use this on-page SEO template guide to ensure you are optimizing your keywords to their full potential [Make the most of your keywords](https://offers.hubspot.com/seo-template-guide)  SEO Kit for Startups and Entrepreneurs #### Get Found on Online Search! Use this set of guides and templates curated specifically for startups and entrepreneurs to start crushing your SEO strategy in no time! [Click here](https://offers.hubspot.com/2018-seo-resources-kit-startups-entrepreneurs) ## Blogging * * * ### Reeling in Visitors #### You’ve perfected your persona and kicked butt with your keywords, now it’s time to start generating some killer content. At first, blogging might seem like a distraction from your company's true goals, however, there are three important reasons why you shouldn't dismiss content marketing just yet: Previous Next - 1 Blogging drives organic traffic to your website - every new post provides another indexed page to show up in search engines - 2 Each post provides an opportunity to convert - content will drive leads further down your funnel towards being customers - 3 Blogging grows your website's credibility - unlike paid advertising, content continues to drive traffic long after it's posted. #### Clearly, blogging plays a key role in the inbound methodology but maintaining a quality blog isn't a walk in the park. Doing so requires producing valuable and excellent content at regular intervals. #### Use the tools below to get started creating your own creative, helpful, and beautiful blog:  ### Blog Ideas Generator Struggling to come up with good ideas for your blog posts? This blog ideas generator will help get you going. [Get Generating](https://www.hubspot.com/blog-topic-generator)  ### Editorial Calendar Templates An organized blog makes it easier for followers to know when to expect content. Use this blog editorial calendar to keep your blogging timely. [Get Organized](https://offers.hubspot.com/editorial-calendar-templates)  ### 5 Free Blog Post Templates Make your blog look professional right from the very first post using these 5 free blog post templates [Blog Beautifully](https://offers.hubspot.com/blog-post-templates) > We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers Kim Walsh Global VP, HubSpot for Startups  # __[](https://www.hubspot.com)Engage__ * * * ####  #### Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.    ## Content Offer Creation * * * ### Educate Prospects and Earn Trust #### Now that you've attracted prospects through your blog and social media posts, it's time to use more advanced content to convert them into leads. Every blog post should be followed by a [call-to-action](https://blog.hubspot.com/marketing/great-call-to-action-examples#sm.000175lw8438qe4qx2e2mne9dgnq7) - a noticeable, clickable button - linking to a content offer that prospects receive in exchange for their contact information. #### What type of content you offer depends on the stage of the buyer's journey. The resources below will help guide you through this decision process.  ### Which Content for Which Stage? Deciding which content offers are right for which stages of the buyer’s journey isn’t easy. This “Guide to Building a Killer Content Strategy” will help you decode the buyer’s journey and create a solid plan for accomplishing your content goals. [Start Planning Now](https://library.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy)  ### Ebook Templates Ebooks make a great content offer for converting leads. However, they can often be difficult to produce for those lacking a design background. These ebook templates will simplify the process by taking care of all the design for you. [Get Creating](https://offers.hubspot.com/ebook-templates)  ### Content Creation Hacks Often, the biggest difficulty in creating quality content is a lack of time, resources and writing or design skills getting in the way. Check out these 34 hacks created by other marketers to help you tackle these challenges. [Start Producing Content Now](https://library.hubspot.com/content-hacks)  ### Making the Most of Your Content Offers If you are taking all the time to produce great content you want to make sure you are getting the most use of it. Check out this post on 5 Ways to Squeeze the Most Use out of Your Content Offers [Read More](https://blog.hubspot.com/marketing/get-the-most-out-of-your-content-offers#sm.000175lw8438qe4qx2e2mne9dgnq7)  Email Marketing Kit for Startups and Entrepreneurs  #### Start emailing like a pro today! A free kit of templates, guides, and inspiration curated for startups and entrepreneurs looking to kickstart their email marketing strategy. [Click here](https://...) ## Engagement and Analytics * * * ### Optimizing Your Funnel #### No startup can afford to lose any time or money - quickly figuring out which marketing channels are working and which aren't is critical. Once you've identified these channels, it's time to double down on the successes and re-evaluate or cut the failures loose. #### Check out the resources below to get your reporting and analytics skills up to par: ### HubSpot Analytics: Measure everything in one place Measure the performance of your entire marketing funnel in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter, data-driven marketer. [Click here](https://www.hubspot.com/products/marketing/analytics) ### Marketing Report Template: Get your reporting up to par Reporting is a critical step in making sure that you’re making the most of your time and money. Use this simple monthly marketing report template to make creating your next report a breeze. [Click here](https://offers.hubspot.com/monthly-marketing-reporting-template) ### Ad Spend Calculator: Put your advertising dollars to their best use Knowing how much to pay for ads is difficult. While it might feel like luck-of-the-draw, it doesn't have to. Using a few key metrics, the Ad Spend Calculator can evaluate your ad spending. [Click here](https://www.hubspot.com/ads-calculator?ads-budget=2000&cpc=2.50&conversion-rate=3.00&average-price=2500<c=10) ## Sales * * * ### Inbound Marketing Requires Inbound Sales #### At the end of every interaction with a well-crafted inbound marketing team needs to be a sales team ready to receive leads and close deals. To truly make the most of your leads, it’s critical for your sales team to embrace the [inbound sales methodology](https://www.hubspot.com/sales/inbound-sales). #### New to the concept of Inbound Sales? No problem! Use the free Inbound Sales Certification course and HubSpot's free CRM to get up to speed in no time.  ### Free Inbound Sales Certification The Inbound Sales Certification course will train you on exactly what inbound sales is all about so you can better identify, connect, and advise today’s buyer. [Start learning](https://certification.hubspot.com/inbound-sales-certification)  ### HubSpot's Free CRM Crucial to making the most of your sales team is use of an effective CRM. HubSpot's free CRM allows your salespeople to easily manage their pipeline and monitor deals in real-time. [Get the Free CRM Now](https://www.hubspot.com/products/crm)  ### Sales Guides and Templates Kit Use the Sales Guides and Templates Kit for Startups and Entrepreneurs to hit the ground running with your sales strategy. [Get Selling](https://offers.hubspot.com/2019-sales-guides-templates-startups-entrepreneurs) # __[](https://www.hubspot.com)Delight__ * * * ####  #### The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound methodology, delighting customers should be treated with the same care and attention as all the other steps of the methodology.  ## Captivating Customers * * * ### Aim to Please #### It's easy to move straight on to the next prospect after closing a customer, but happy and loyal customers can be a game-changer for a new business: they can become repeat purchasers, promoters of your brand, or even play a role in creating your next product. #### Check out the posts below to get your startup's delight game in to full gear:  ### Go Beyond Good Enough: How to Delight Your Customers [Step Up Your Delight Game](https://blog.hubspot.com/marketing/delight-customers-inbound-methodology-questions#sm.000175lw8438qe4qx2e2mne9dgnq7)  ### You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset [Get Educated](https://blog.hubspot.com/insiders/learning-to-understand-and-delight-your-personas)  ### How to Design an Inbound Campaign That Delights Customers [Start Designing](https://blog.hubspot.com/insiders/inbound-customer-marketing) ## Continuing Education * * * ### Grow Your Knowledge #### Marketing is becoming harder and harder everyday: it requires more analytics, more thought, more creativity. 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