Logo - Full (Color)
Skip to content

How to Improve Customer Retention and Satisfaction

Equip your customer service team with strategies and tools that reduce churn and improve customer retention with Service Hub.

Get a demo
Get started free
service hub customer success features

Increase customer lifetime value and loyalty by improving customer satisfaction.

Help your customers succeed with proactive tools that drive customer retention. With HubSpot, customer success managers have a home within the Smart CRM where they can seamlessly offer value to customers. To reduce churn and boost customer satisfaction, service teams must:

1. Have unified data that provides full visibility into customer issues.

2. Incorporate customer feedback to improve service team operations.

3. Use AI-powered tools that connect your business teams.

Service Hub simplified user interface showing Customer Success Workspace

1. Have unified data that provides full visibility into customer issues.

It’s your goal to help your customers succeed. Do this by proactively delivering customer value with unified insights. Determine churn risk with customer health scores so your CSMs can prioritize outreach and address customer needs before they raise concerns.

Service Hub simplified user interface showing customer surveys

2. Incorporate customer feedback to improve service team operations.

By increasing customer satisfaction, you can drive retention. Collect feedback automatically through CSAT, NPS, CES, and custom surveys to improve satisfaction. Then, identify the parts of the customer journey that need improvement to resolve common challenges proactively.

service hub simplified user interface showing conversation intelligence

3. Use AI-powered tools that connect your business teams.

For customers to succeed, CSMs need a workspace to stay aligned, track the customer journey, and view customer insights. With HubSpot’s customer success workspace, CSMs can automate tasks and manage their book of business, all in one place.

With Service Hub, customers experienced these results:

  • 66%

    of users feel more connected to their customers
    Source

  • 30%

    of users experienced customer churn reduction
    Source

  • 15 hours saved

    per week for each rep using AI

    HubSpot global survey of 1,401 service leaders in October 2023

Service Hub — providing proactive customer success with AI-powered insights.

With HubSpot’s customer service software, Service Hub, your customer success team can offer high-quality and efficient service that improves customer satisfaction. Automate time-consuming tasks, uncover opportunities to upsell or cross-sell, and apply unified customer insights to drive customer retention.

Learn more
Get started free

Discover how businesses like yours are driving retention:

Kahoot!

Kahoot! Uses HubSpot for Faster, Streamlined Communication

With HubSpot, Kahoot! streamlined communication across departments and used automations to save time on manual processes.

Read Kahoot! story
functionly

How Functionly Increased Site Performance by 400% With HubSpot

Functionly used HubSpot to focus on consolidation and centralization to power growth. As a result, it saw a 400% increase in site performance.

Read Functionly story
Kahoot!

Swapfiets Drastically Improves Customer Response Time With Service Hub

Swapfiets shortened ticket response time and improved member experience using HubSpot.

Read Swapfiets story

Related Resources

help your customers grow better with Service Hub

Scaling Customer Success in 2024 — The Complete Guide

Understand the benefits of scaling customer success and gain access to a free customer journey map template.
Read the blog

Create and Conduct Customer Loyalty Surveys in HubSpot

Discover everything you need to know about creating a customer loyalty survey within HubSpot.
Read the article
customer tickets

Supercharging Service Hub through Integrations

Enhance your Service Hub account with integrations so your team can focus on delighting customers.
Watch the lesson

Drive Customer Retention With Service Hub

Get a demo or get started for free today with the AI-powered customer service solution that improves customer satisfaction and retention.

Get a demo
Get started free

Explore Other Use Cases

How to Streamline and Scale Customer Support With Service Hub

Discover how using HubSpot can scale customer service and delight customers faster. Empower reps to resolve tickets quickly with customer service software.

Scale customer support

Reach and Engage Sales Prospects

Learn how sales teams are forming stronger connections, booking more appointments, and building pipeline in less time and with much less pain.

Engage more prospects

Optimize Marketing Investments With Advanced Reporting

Discover how you can leverage reporting to prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.

Measure your impact