Logo - Full (Color)

Build Sales Pipeline & Increase Prospect Engagement

Sales teams often struggle with lead management, follow-up efficiency, and sales insights. Learn how to create a robust sales pipeline and improve customer engagement with HubSpot's sales software.

HubSpot Video

Use HubSpot to build a sales pipeline and engage prospects.

Today’s real challenge is connecting with prospects. Growing distrust and higher expectations are making it harder than ever for sales teams to engage prospects, fill their funnels, and hit their revenue goals. To overcome this challenge in sales, reps must:

1. Scale your sales outreach with tested and tailored messaging.
2. Automate sales activities and ensure no prospects fall through the cracks.
3. Understand and track sales performance for data-driven insights.

Use this guide to streamline your sales pipeline for revenue generation with Sales Hub. 

Automated AI tools, like chat, can also give you valuable insights

1. Scale your sales outreach with tested and tailored messaging.

Prospecting is not just an art; it’s a science. Uncover which sales plays work, which don’t, and scale your outreach. Easily test, observe, and measure your prospecting efforts to maximize your results with HubSpot’s sales engagement software.

  • Create sequences of timed personalized emails, automated follow-ups, and A/B test your messaging.
  • Scale your outreach by turning your best sales emails into templates that your entire team can personalize and share. 
See what pages your prospects have viewed to inform next steps and touch points

2. Automate sales activities and ensure no prospects fall through the cracks.

Without the right tools, reps need to spend a lot of their time on repetitive sales activities. Increase your rep productivity by freeing them up to focus on what matters: connecting with prospects. HubSpot’s AI-powered sales automation tools ensure your reps deliver an authentic buyer experience at scale.

Manage and optimize your sales sequence

3. Understand and track sales performance for data-driven insights.

Scale your business by understanding the efforts that drive revenue. Use HubSpot’s reporting capabilities and conversation intelligence tools to understand what’s working and why.

Sales Hub customers see:

  • 48% more sales-qualified leads generated

  • 60% more contacts reached per week

  • 22% faster lead response time

Sales Hub — powering productivity through relevance.

Attract and engage your most hard-to-reach prospects by providing real value with HubSpot’s intelligent sales automation software. Unlock new leads, track sales engagement, and fill your pipeline with quality opportunities at scale.

Discover how HubSpot customers are converting prospects into customers.

Related resources

Sales Prospecting Tips & Techniques

Discover tips, templates, techniques, and tools you need to make your sales prospecting strategies as effective as possible.

HubSpot Prospecting Tools Training

Learn how to filter, organize, and view the contacts in your account. You'll also learn about the HubSpot tools that will help you add new leads to your account.

Sales Prospecting Resources

Explore HubSpot’s sales prospecting resources, which include battle card templates, prospecting and objection handling best practices, and more.

Prospect faster and smarter.

Break through the noise and take your prospecting game to the next level with Sales Hub.

Explore other use cases