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86%

Eighty-six percent of marketing professionals spend
their efforts on accounts that the sales team is
targeting.

87%

Eighty-seven percent of sales and marketing leaders say collaboration between sales and marketing enables critical business growth.

Smarketing = sales + marketing alignment through constant communication. 

Set Strategic Smarketing Goals with HubSpot’s Goal Calculator

HubSpot’s Marketing & Sales Lead Goal Calculator makes it easy to calculate, share, and track progress toward cross-functional goals with an SLA.

Chapter 01

Introduction

Quick Guide to Gen AI for Solutions Partners
1

Introduction

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Introduction

At this point, you've probably heard a lot about AI, whether through the tech news outlets you follow, the boardroom, breakfast table, or even your jam-packed LinkedIn feed. AI is the hot topic of the moment, and for good reason: Artificial Intelligence (AI) is transforming the way we live, work, and interact with each other at a rapid pace.

From virtual assistants like Siri and Alexa to self-driving cars and predictive analytics, AI is already changing the world in which we live, and it will continue to do so in the future.

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As a Solutions Partner in the HubSpot ecosystem, it is critical that you have a foundational understanding of artificial intelligence and its implications on how we work, consume, and interact with the world around us.
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This understanding will enable you to prepare for the changes that will inevitably come, helping you adapt and continue providing value to customers.

Moreover, it is important to consider the intersectionality of artificial intelligence with HubSpot and the exciting opportunities it presents for services and customer engagement. By embracing AI, HubSpot Partners can unlock even more value for their customers and stay ahead of the curve in this rapidly evolving space.

Therefore, it's essential that you invest in your knowledge and skills in this area now, so you can bring your clients the best possible solutions.

This guide intends to provide you with: This guide does not intend to provide:
  • A high level overview of the generative AI landscape
  • Considerations, opportunities and use cases with AI as a partner
  • An overview of some top challenges
  • An introduction to HubSpot’s AI products
  • Objection handling guidance
  • Considerations for using generative AI within your company
  • A deep understanding of every category and topic of AI
  • Specific legal guidance on implementing and using AI
  • All the answers, as this topic and technology is evolving rapidly, every day