Reshaping Customer Relationship Management

As the digital market continues to adapt and change for the customer, businesses of all sizes, especially SMBs need to reevaluate how they approach customer relationship management.

Ecommerce is an essential piece of the puzzle, but it’s just one part of creating — and maintaining — positive, profitable customer relationships that drive sustainable growth.

As you reevaluate and redefine your organization’s approach to customer relationships, here are some considerations to take into account:

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Customers’ patience for mediocre buying experiences is at an all-time low, but the stakes couldn’t be higher. Each missed expectation takes away from a business’s bottom line, creating a ripple effect on its market perception. Today’s customers expect personalized, on-brand outreach and convenient interactions that make the buying process equally simple and effective.

With HubSpot payments, SMBs can keep up with customer expectations and go to market in new ways, like touchless selling from their website, forms, or marketing emails.

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With so many tools at play simultaneously, businesses rely on conflicting information from multiple systems rather than a single source of truth. The result? Disjointed customer experiences that don’t bode well for retention and growth. The impact on internal teams is a lack of informed decision-making around retention, renewal opportunities, loyalty programs, personalized marketing, and segmentation.

With HubSpot payments, SMBs can streamline direct-to-customer online sales, their quote-to-cash process, and customer data collection through an easy-to-use CRM.

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A connected payments system can significantly improve customers’ online experiences. It helps organizations save time and drive growth without investing additional resources into tedious back-of-house operations — like reconciling invoices, chasing down outstanding payments, and managing paper checks or bank wires instead of focusing on revenue-driving activities.

With HubSpot payments, SMBs can empower their entire front office with the commerce data they need to do their jobs better, including developing highly personalized customer experiences.

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