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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - CarProUSA.com  # CarProUSA.com Drives VIP Memberships and Reviews With HubSpot’s CRM Platform Consumer Services Mid-Market  - 20% reduction in costs - 50 hours saved every week Use Cases - Full CRM - Solutions Partners - Solutions Partner Implemented/Supported Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview CarProUSA.com’s antiquated tech stack needed an overhaul. By implementing the HubSpot CRM Platform—and by creating custom functionality with Operations Hub—CarProUSA.com simplified its business flow and improved its business reporting timelines. ### About Company Most people walk into car dealerships feeling exposed. For over 20 years, CarProUSA.com has been connecting wary car buyers with vetted CarPros, giving them a no-pressure, VIP car buying (and selling) experience. ### The Costs of an Antiquated Tech Stack [CarProUSA.com’s](https://www.carprousa.com/) tech stack was state-of-the-art when it was built 10 to 15 years ago, but it had become antiquated, impacting the customer journey, user experience, and every facet of the business. The stack consisted of a number of cobbled solutions, including Salesforce for deal tracking. The complexity made it challenging for Tom Haynes, Owner and Sales Leader at CarProUSA.com, and his sales team to update and maintain. The team spent hours aggregating data into spreadsheets they could use to track deals and share with the accounting team. With this manual process, errors happened, impacting everyone from customers to team members to vendors. In addition, CarProUSA.com’s leadership team lacked timely, consistent, and reliable data, resulting in modeling flaws and forecasting errors that often weren’t identified until after the fact. Tom was well aware of these shortcomings. Yet, whenever he hired outside consultants to address them, he was left disappointed with the limited scope of the improvements and surprised by the price tag. Eventually, Tom and his team conducted a financial analysis of their existing tech stack and were shocked when they compared costs to HubSpot CRM. “Our analysis showed that we could get much more bang for our buck with HubSpot,” says Tom. CarProUSA.com was already using HubSpot CRM for its email marketing, and the marketing team loved the user-friendly interface. But Tom worried that the HubSpot CRM wouldn’t be able to meet all of CarProUSA.com’s complex needs. So he and his team looked for a HubSpot Solutions Partner to guide them and help with development and implementation. ### Consolidating on the HubSpot CRM Platform with a Solutions Partner After issuing an RFP and interviewing multiple agencies, Tom and his team selected [Media Junction](https://www.mediajunction.com/), a HubSpot Solutions Partner, to implement the entire HubSpot CRM Platform, including Marketing Hub, Service Hub, Sales Hub, Operations Hub, and CMS Hub. Tom and his team chose Media Junction partly due to its ability to help CarProUSA.com prioritize and focus not just on immediate results but success over the long term. “Media Junction lets the strategy drive the tactics versus the tactics drive the strategy,” says Tom. With this move, CarProUSA.com would no longer just use the HubSpot CRM Platform as a broadcast email system but also use it for website CMS hosting, reporting, operations, customer service, reviews, and sales leadership. Only the company’s accounting system would remain on a separate platform. __An easy-to-use interface__ With the HubSpot CRM Platform, CarProUSA.com has the intuitive, easy-to-use interface that Tom and his team always wanted. “HubSpot isn’t complicated,” says Tom. “I watched a couple of videos and was able to get my reporting all set up and tied in.” Trish Lessard, CEO of Media Junction, agrees: “HubSpot is designed so that non-technical people can do the things they want and need to do. It’s very user-friendly.” Further, CarProUSA.com no longer has to rely on an outside developer to make simple changes. Automating the acquisition of reviews for a seamless experience With the help of Media Junction and the HubSpot CRM Platform, CarProUSA.com has automated its process for obtaining member reviews. Trish explains: “We built HubSpot workflows to automatically send emails asking for reviews. When a review is posted, the CarProUSA.com team gets an automatic notification. The whole thing happens faster than before, and the team doesn’t have to manage it in a spreadsheet.” __Cleaning and formatting incoming data__ CarProUSA.com also worked with Media Junction to integrate new car data with HubSpot CRM. “The third-party content comes in through an API but it's not formatted the way it needs to be,” says Trish. “We use Operations Hub to automatically clean and format customer data in HubSpot’s CRM, so it displays accurate information about dealerships and cars in their inventory.” Media Junction also set up additional workflows to propagate updates in real-time whenever there’s a change to a dealer or its inventory. __Supporting membership functionality__ With help from Media Junction, CarProUSA.com is using HubSpot CRM custom objects and HubSpot CMS membership functionality to curate and dynamically display personalized content to members. For example, members can log into their accounts via the CarProUSA.com website to see which CarPro they’ve been assigned. Once they’re logged in, the platform can automatically nudge them to provide a review if they haven’t already. __Operations Hub__ The key differentiator in customization on the platform is HubSpot’s latest hub, Operations Hub. Trish explains its importance: “Operations Hub makes possible the things you think are impossible. It’s the glue that allows you to perform different actions and leverage data in different places. As a HubSpot Solutions Partner, it’s an exciting tool to have in your toolbox.” __Sales, marketing, service, and operations on one platform__ Today, CarProUSA.com has consolidated sales, marketing, service, and operations on the HubSpot CRM Platform, giving every team a single source of truth for reporting, marketing strategy, sales focus, and more. And by having all front-end teams on the same platform, CarProUSA.com is able to provide the seamless customer experience the market demands. “It’s all self-contained,” says Tom. “Instead of having to search through different systems and spreadsheets, we’re reporting out of one platform that owns everything—which is a big advantage.” Just as importantly, CarProUSA.com now has the tools and functionality it needs to provide the highest level of service to its VIP members. ### More VIP Member Conversions and Reviews With the help of Media Junction and the HubSpot CRM Platform, CarProUSA.com.com is converting more VIP members and acquiring online reviews more efficiently than ever before. Tom also estimates that CarProUSA.com.com has lowered its overall costs by 20% after the initial investment in HubSpot. The team is also saving lots of time with HubSpot automation, totaling 50-75 hours each week. Tom has plans to scale CarProUSA.com on the HubSpot CRM Platform into the future, and Trish is excited to see it happen: “The tech stack that CarProUSA built 15 years ago was pretty sophisticated for the time. But those systems aren’t necessarily designed to work with today’s technology. A lot of companies are in the same boat and feeling powerless about their situation. With CarProUSA, we’ve shown that HubSpot can solve those problems and provide the seamless experience that customers now expect.” Table of Contents Table of Contents - [The Costs of an Antiquated Tech Stack](https://www.hubspot.com#the-costs-of-an-antiquated-tech-stack) - [Consolidating on the HubSpot CRM Platform with a Solutions Partner](https://www.hubspot.com#consolidating-on-the-hubspot-crm-platform-with-a-solutions-partner) - [More VIP Member Conversions and Reviews](https://www.hubspot.com#more-vip-member-conversions-and-reviews)  > Instead of having to search through different systems and spreadsheets, we’re reporting out of one platform that owns everything—which is a big advantage. Tim Haynes Operations [CarProUSA.com](https://www.carprousa.com/carprousa-history-and-team) [](https://www.carprousa.com/carprousa-history-and-team)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 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United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### Crown Bioscience Keeps Drug Developers in the Right Conversations at Every Stage With HubSpot's Nurture Agent and Marketing Studio - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/crown-bioscience-keeps-drug-developers-in-the-right-conversations-at-every-stage-with-hubspots-nurture-agent-and-marketing-studio) -  ### How The Mortgage Office Gets Private Lenders to the Right Solution Faster With HubSpot’s Deal Progression - Mid-Market - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-the-mortgage-office-gets-private-lenders-to-the-right-solution-faster-with-hubspots-deal-progression) -  ### How Qwikkit Produced the Right Content Faster to Get Property Managers the Renovation Answers They Needed on AI with HubSpot's Content Agent - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/qwikkit-content-agent-aeo) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - 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