Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Ffranchise-brokers-association&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Ffranchise-brokers-association&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI  # How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI Banking & Financial Services 25-200 employees  - 250% Increase in Content Production - 216% Increase in Organic Leads - 73% Increase in Revenue YoY since August 2024 Use Cases - Create Content - Boost Sales Products - [Content Hub](https://www.hubspot.com/products/content) - [Sales Hub](https://www.hubspot.com/products/sales) - [](https://www.hubspot.com/products/crm/enterprise) ### Story Overview Franchise matchmaking gurus, Franchise Brokers Association (FBA), struggled to empower entrepreneurs due to disorganized data, outdated CRM systems, and slow content production. These challenges led to costly marketing lead generation and hindered sales goals. After adopting HubSpot's AI, Breeze, FBA increased content production by 250%, improved lead generation by 216%, and saw a 63% revenue boost - streamlining sales and better supporting franchise owners and brokers. ### About Company FBA is an elite group of franchise brokers empowering people through honest guidance to find a business they’ll love. They know that the right opportunity changes lives. #### Overcoming System Complexities to Empower Entrepreneurs In today’s complex business landscape, the pathway for entrepreneurs to own their own business is not so simple. [Franchise Brokers Association (FBA)](https://www.franchiseba.com/) believes the right opportunity empowers entrepreneurs to run businesses they truly love. By offering honest guidance, they aim to simplify the franchise process, helping people make solid investments and positively impact their communities. FBA's mission to simplify franchising was undermined by their complex internal systems. Disorganized data scattered across systems led to a subpar customer experience. Their legacy CRM required a full-time developer to manage, slowing operations and straining their sales team. As Chief Operating Officer Chris Wall explains, “*We could produce the lead, but I couldn’t quickly hand off that lead or get feedback on how deals were progressing. This stopped us from producing sales at the volume we needed*.” Each lead came at a high price - some as high as $400 each - putting significant pressure on the sales team to convert quickly. Their small marketing team could only produce one or two articles weekly, which resulted in heavy reliance on costly pay-per-click ads, driving up costs.  To achieve their growth goals, FBA needed a more scalable and efficient approach to marketing and sales to better serve their customers. #### Scaling Content and Sales with AI-Powered Solutions FBA chose HubSpot's AI for its user-friendly interface and ability to streamline operations. With HubSpot, the team could manage reports and workflows without relying on developers, and the platform’s customization helped brokers of all skill levels easily adopt it.  “*The ability to customize HubSpot to work for all of us has just been amazing,*” Chris said. “*The more we started to use it, the more our brokers wanted to participate.*” FBA recognized the need for powerful content marketing to generate qualified organic leads. To reduce their dependence on paid ads, they adopted HubSpot’s [Content Hub](https://www.hubspot.com/products/content) and [Sales Hub](https://www.hubspot.com/products/sales). By leveraging [HubSpot's AI](https://www.hubspot.com/products/artificial-intelligence) embedded in both hubs, they rapidly scaled content production and streamline lead generation.   __Boosting Content Production by 250%__ Before using HubSpot's AI, FBA’s marketing output was limited in content production, restricting their ability to drive organic traffic. Now, with HubSpot’s [AI Blog Writer](https://www.hubspot.com/products/cms/ai-blog-writer), they generate 2,000-word articles daily—a 250% increase in production. To maintain their unique brand voice, FBA leverages Content Hub’s [Brand Voice](https://www.hubspot.com/products/content/brand-voice) feature, ensuring all content sounds authentic. “*We’ve been able to create fantastic content at a pace we never imagined, all while staying true to our voice,” said Chris.* FBA understands that customers consume content differently, so they use [Content Remix](https://www.hubspot.com/products/content/content-repurposing-software) to repurpose brand content across multiple channels with minimal manual effort. This allows them to reach a wider audience, and engage customers through various formats. “*Content Remix is especially helpful for brokers who are less technically inclined. They gravitate towards it because it makes content generation significantly easier for them*,” Chris said. Brokers who previously struggled with tasks like crafting social posts or creating web pages can now complete them quickly and easily, increasing their productivity. HubSpot's AI also empowers new team members to efficiently generate professional responses to customer inquiries across social platforms, allowing them to make meaningful contributions from day one. This has not only improved efficiency, but also enhanced customer interactions - helping brokers build stronger relationships, sooner.   __Streamlining Sales and Nurturing Leads__ Before adopting HubSpot’s Sales Hub, FBA had little visibility into their sales pipeline, which slowed down progress and required constant back-and-forth communication to understand deal status. With Sales Hub, FBA gained clear visibility into their pipeline, making lead management and nurturing more efficient. Sales Hub’s [forecasting](https://www.hubspot.com/products/forecasting) feature enhances this process, enabling FBA to accurately predict sales outcomes, set realistic goals, and motivate the team. With HubSpot’s unified platform, FBA can easily extract key data, leading to faster deal closures and more personalized customer interactions. Within a year, FBA has seen a 59.6% increase in deal volume and a 73% surge in revenue after implementing Sales Hub. “*I use the AI’s forecasting data to challenge our sales director to exceed its predictions,"* said Chris*. "Fortunately, we’ve been able to consistently beat those forecasts*”. #### 216% Boost in Lead Generation and 60% Increase in Deal Closures with HubSpot's AI Before adopting HubSpot, FBA struggled with disorganized data and slow content production, leading to high lead costs and limiting their ability to serve aspiring franchise owners effectively. Now, with HubSpot's AI, FBA has transformed its marketing and sales operations, generating 216% more organic leads and closing 60% more deals. This shift has allowed them to reduce reliance on costly pay-per-click ads, improve efficiency, and streamline their tech stack. “*The increase in organic leads has been astounding*,” said Chris. “*These leads come to us more informed and ready to engage, which directly impacts our results.*”  By automating several marketing and sales processes, HubSpot's AI  has empowered FBA to focus on what they do best—find unique franchising opportunities for their customers, leading to an 85% increase in commission payouts to brokers. This transformation has expanded their capacity to bring on additional brokers, increasing FBA's ability to serve budding entrepreneurs. HubSpot's AI has empowered FBA to elevate both customer experiences and team productivity, creating stronger relationships and driving sustainable growth. “*Everything is kind of feeding itself now*,” Chris said. “*We have this ecosystem where we have the right types of leads, our marketing is educating those leads, and we’re able to close more deals. And that, in turn, creates more successful business owners in our communities.*” Table of Contents Table of Contents - [Overcoming System Complexities to Empower Entrepreneurs](https://www.hubspot.com#overcoming-system-complexities-to-empower-entrepreneurs) - [Scaling Content and Sales with AI-Powered Solutions](https://www.hubspot.com#scaling-content-and-sales-with-ai-powered-solutions) - [216% Boost in Lead Generation and 60% Increase in Deal Closures with HubSpot's AI](https://www.hubspot.com#216-boost-in-lead-generation-and-60-increase-in-deal-closures-with-hubspots-ai)  > Organic leads are coming into the business more educated and more willing to explore opportunities. They know who we are, what we're looking to do, and how we can help them. And we're seeing that translate into measurable results. Chris Wall COO & President Franchise Brokers Association  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Banking & Financial Services - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### Caxton increases web traffic by 65% with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Content Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Banking & Financial Services - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Banking & Financial Services - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Banking & Financial Services - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### Caxton increases web traffic by 65% with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Content Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Banking & Financial Services - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Banking & Financial Services - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Banking & Financial Services - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### Caxton increases web traffic by 65% with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Content Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Banking & Financial Services - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Banking & Financial Services - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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