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- Easy, fast, unified: HubSpot shares the recipe for business growth along with 200+ updates to the customer platform
# Easy, fast, unified: HubSpot shares the recipe for business growth along with 200+ updates to the customer platform
[HubSpot Communications](https://www.hubspot.com/company-news/author/hubspot-communications)
Updated: October 01, 2024
#### At the Fall 2024 Spotlight, we’re launching Breeze, our embedded AI with new Copilot and Agents; Breeze Intelligence, our data enrichment solution; plus Marketing Hub and Content Hub updates that will help marketers reinvent
Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are struggling to keep up, let alone drive growth, thanks to shrinking budgets, rising costs, and new customer expectations. To make matters worse, their tech stacks are falling short.
In fact, most GTM teams:
- Are inefficient, switching between an average of 15 different point solutions to just manage customer interactions.*
- Aren’t getting value from their tech stacks, according to nearly 80% of leaders.*
- Are working with disconnected data, with 7 in 10 businesses feeling this pain. When it’s hard to get customer insights and complete handoffs between teams, the customer experience suffers.*
Today, we’re changing this reality for marketing, sales, and service teams, and giving them everything they need to get growing.
“At HubSpot, we work with scaling companies from all over the world, and they all have three things in common: they value tools that are __easy__, __fast__, and __unified__,” said Andy Pitre, EVP of Product at HubSpot, “Without these three ingredients, growth is harder to achieve. That’s why everything we build at HubSpot is easy, fast, and unified, including the over 200 updates from this year’s Fall 2024 Spotlight.”
We’re doubling down on easy, fast and unified because we know this combination leads to growth: 89% of customers with a unified platform use it daily across marketing, sales, and service* to generate 107% more leads, close 35% more deals, increase ticket resolution by 28%.\** And 8 out of 10 HubSpot customers see a return on investment in 3 months or less.*
That’s why, at INBOUND 2024 and in our [Fall 2024 Spotlight](https://hubspot.com/spotlight), we unveiled the easiest, fastest, and most unified version of HubSpot yet. Everything is built so that GTM teams can unlock growth for their businesses.
Our new, biggest releases include:
- [__Breeze__](https://www.hubspot.com/company-news/spotlight-product-deep-dive-ai-made-easy-with-breeze-hubspots-new-ai-to-power-the-customer-platform), HubSpot’s AI to power the customer platform. Breeze includes
- __Copilot__, HubSpot’s new AI companion to boost productivity and make work easier.
- Four AI agents to get work done fast, from start to finish, including __Content Agent__, __Social Media Agent__, __Prospecting Agent__ and __Customer Agent__.
- Plus __80 more features__ embedded across the platform, from remixing content to predicting sales forecasts.
- [__Breeze Intelligence__](https://www.hubspot.com/company-news/spotlight-product-deep-dive-the-complete-customer-picture-with-breeze-intelligence-hubspots-new-data-enrichment-and-buyer-intent-solution), HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
- __Data enrichment__ which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
- __Buyer intent__ to help customers identify which prospects are best fit.
- __Form shortening__ to increase conversion by automatically adding information Breeze Intelligence already knows.
- Updates to [__Marketing Hub__ and](https://www.hubspot.com/company-news/spotlight-product-deep-dive-hubspot-gives-marketers-their-new-playbook-with-updates-to-marketing-hub-and-content-hub) [__Content Hub__](https://www.hubspot.com/company-news/spotlight-product-deep-dive-hubspot-gives-marketers-their-new-playbook-with-updates-to-marketing-hub-and-content-hub), the combo that’s giving marketers everything they need to reinvent, including:
- Tools to capture attention like __Content Remix for video__, which uses AI to turn a single video into a full campaign of clips, audio and written content.
- Tools to generate leads and convert prospects like __Lead Scoring__ to find high engagement, high-fit prospects and __Google Enhanced Conversions__ to leverage first-party conversion data from HubSpot to improve campaign performance.
- Tools to measure impact like the new __Marketing Analytics Suite__, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.
Learn more about our major launches with product deep dives:
[Breeze](https://www.hubspot.com/cs/c/ "Breeze") [Breeze Intelligence](https://www.hubspot.com/cs/c/ "Breeze Intelligence") [Marketing Hub + Content Hub](https://www.hubspot.com/cs/c/ "Marketing Hub + Content Hub")
Visit the Fall 2024 Spotlight [here](https://hubspot.com/spotlight).
\*HubSpot proprietary research
\*\*HubSpot customer data, 2024
Topics:
[INBOUND 24 news](https://www.hubspot.com/company-news/topic/inbound-24-news)
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