Easy, fast, unified: HubSpot shares the recipe for business growth along with 200+ updates to the customer platform

At the Fall 2024 Spotlight, we’re launching Breeze, our embedded AI with new Copilot and Agents; Breeze Intelligence, our data enrichment solution; plus Marketing Hub and Content Hub updates that will help marketers reinvent 

Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are struggling to keep up, let alone drive growth, thanks to shrinking budgets, rising costs, and new customer expectations. To make matters worse, their tech stacks are falling short. 

In fact, most GTM teams:

• Are inefficient, switching between an average of 15 different point solutions to just manage customer interactions.*
• Aren’t getting value from their tech stacks, according to nearly 80% of leaders.* 
• Are working with disconnected data, with 7 in 10 businesses feeling this pain. When it’s hard to get customer insights and complete handoffs between teams, the customer experience suffers.*

Today, we’re changing this reality for marketing, sales, and service teams, and giving them everything they need to get growing. 

“At HubSpot, we work with scaling companies from all over the world, and they all have three things in common: they value tools that are easy, fast, and unified,” said Andy Pitre, EVP of Product at HubSpot, “Without these three ingredients, growth is harder to achieve. That’s why everything we build at HubSpot is easy, fast, and unified, including the over 200 updates from this year’s Fall 2024 Spotlight.”

We’re doubling down on easy, fast and unified because we know this combination leads to growth: 89% of customers with a unified platform use it daily across marketing, sales, and service* to generate 107% more leads, close 35% more deals, increase ticket resolution by 28%.** And 8 out of 10 HubSpot customers see a return on investment in 3 months or less.*

That’s why, at INBOUND 2024 and in our Fall 2024 Spotlight, we unveiled the easiest, fastest, and most unified version of HubSpot yet. Everything is built so that GTM teams can unlock growth for their businesses.

Our new, biggest releases include:

• Breeze, HubSpot’s AI to power the customer platform. Breeze includes 
  • Copilot, HubSpot’s new AI companion to boost productivity and make work easier.
  • Four AI agents to get work done fast, from start to finish, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Plus 80 more features embedded across the platform, from remixing content to predicting sales forecasts. 
• Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
  • Data enrichment which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
  • Buyer intent to help customers identify which prospects are best fit.
  • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
• Updates to Marketing Hub and Content Hub, the combo that’s giving marketers everything they need to reinvent, including:
  • Tools to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
  • Tools to generate leads and convert prospects like Lead Scoring to find high engagement, high-fit prospects and Google Enhanced Conversions to leverage first-party conversion data from HubSpot to improve campaign performance.
  • Tools to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.

Learn more about our major launches with product deep dives: 

     

Visit the Fall 2024 Spotlight here.

*HubSpot proprietary research
**HubSpot customer data, 2024