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[![HubSpot](data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz4KPHN2ZyBpZD0iTGF5ZXJfMSIgZGF0YS1uYW1lPSJMYXllciAxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjU1LjgyIDM1NS45OSI+CiAgPGRlZnM+CiAgICA8c3R5bGU+CiAgICAgIC5jbHMtMSB7CiAgICAgICAgZmlsbDogI2ZmNDgwMDsKICAgICAgfQogICAgPC9zdHlsZT4KICA8L2RlZnM+CiAgPGcgaWQ9Ikh1YlNwb3RfTG9nbyIgZGF0YS1uYW1lPSJIdWJTcG90IExvZ28iPgogICAgPGc+CiAgICAgIDxwb2x5Z29uIGNsYXNzPSJjbHMtMSIgcG9pbnRzPSIxMzYuMDEgMjAxLjQ4IDQzLjc5IDIwMS40OCA0My43OSAyOTguNjIgMCAyOTguNjIgMCA1OC45MyA0My43OSA1OC45MyA0My43OSAxNTkuMzUgMTM2LjAxIDE1OS4zNSAxMzYuMDEgNTguOTMgMTc5Ljc5IDU4LjkzIDE3OS43OSAyOTguNjIgMTM2LjAxIDI5OC42MiAxMzYuMDEgMjAxLjQ4Ii8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTMxOS45MSwyMjEuMTRjMCwxOS45Ni0xNi4yNiwzNi4yMS0zNi4yMiwzNi4yMXMtMzYuMjEtMTYuMjQtMzYuMjEtMzYuMjF2LTEwMi42NmgtNDEuNDd2MTAyLjY2YzAsNDIuODMsMzQuODUsNzcuNjcsNzcuNjgsNzcuNjdzNzcuNjctMzQuODQsNzcuNjctNzcuNjd2LTEwMi42NmgtNDEuNDV2MTAyLjY2WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik02MjcuNiwxMjkuMDVjMC0yMS4wNSwxMy45My0yNy43MiwyOS4xOC0yNy43MiwxMi4yOCwwLDI4LjUzLDkuMzUsMzkuMTQsMjAuNzFsMjcuMTktMzIuMDZjLTEzLjU5LTE4LjM2LTQxLjEyLTMxLjA1LTYzLjY3LTMxLjA1LTQ1LjEyLDAtNzcuNjMsMjYuMzgtNzcuNjMsNzAuMTMsMCw4MS4xNCw5OS4xOSw1NS40Miw5OS4xOSwxMDAuODQsMCwxNC4wMS0xMy42LDI2LjM3LTI5LjE4LDI2LjM3LTI0LjU1LDAtMzIuNTItMTIuMDItNDMuNzktMjQuNzFsLTMwLjE5LDMxLjM4YzE5LjI1LDIzLjcxLDQzLjEzLDM1Ljc0LDcxLjY2LDM1Ljc0LDQyLjc5LDAsNzcuMjktMjYuNzEsNzcuMjktNjguNDYsMC05MC4xNS05OS4xOC02Mi4xLTk5LjE4LTEwMS4xNloiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNMTI0MS4yMSwyNjAuMzNjLTI0LjU0LDAtMzEuNS0xMC42MS0zMS41LTI2Ljg3di03MS45OGgzOC4xNHYtMzYuNDhoLTM4LjE0di00OC4xbC00Mi4xMiwxOC45MXYxNDYuNjJjMCwzNy40OSwyNS44Niw1Ni40LDYxLjM0LDU2LjQsNS4zMSwwLDEyLjYxLS4zNCwxNi42LTEuMzNsMTAuMjktMzcuODFjLTQuNjQuMzItOS45NS42NS0xNC42MS42NVoiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNNDc3Ljk2LDExOS42OGMtMjAuNTcsMC0zNC45Miw1Ljk3LTQ4Ljc5LDE5LjU4VjYwLjM2aC00MS42djE0Ni4yM2MwLDU0LjczLDM5LjU3LDkyLjIyLDg0LjA0LDkyLjIyLDQ5LjQzLDAsOTIuNzMtMzguMTUsOTIuNzMtODkuNTZzLTM5LjkzLTg5LjU3LTg2LjM4LTg5LjU3Wk00NzcuNywyNTYuOTVjLTI2LjA2LDAtNDcuMTgtMjEuMTItNDcuMTgtNDcuMThzMjEuMTItNDcuMTgsNDcuMTgtNDcuMTgsNDcuMTgsMjEuMTIsNDcuMTgsNDcuMTgtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThaIi8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTkyOS41OSwyMDcuMDljMC01MS40MS00My4zMS04OS41Ni05Mi43My04OS41Ni00NC40NiwwLTg0LjA0LDM3LjQ5LTg0LjA0LDkyLjIydjE0Ni4yM2g0MS42di03OC45MWMxMy44NywxMy42MSwyOC4yMiwxOS41OCw0OC43OSwxOS41OCw0Ni40NSwwLDg2LjM4LTM4LjgxLDg2LjM4LTg5LjU3Wk04OTAuMTMsMjA2LjU4YzAsMjYuMDYtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThzLTQ3LjE4LTIxLjEyLTQ3LjE4LTQ3LjE4LDIxLjEyLTQ3LjE4LDQ3LjE4LTQ3LjE4LDQ3LjE4LDIxLjEyLDQ3LjE4LDQ3LjE4WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik0xMDY0LjAxLDExNS41MnYtNDEuNzljMTAuOTEtNS4xNSwxOC41NS0xNi4xOSwxOC41NS0yOC45OXYtLjk3YzAtMTcuNjctMTQuNDYtMzIuMTMtMzIuMTMtMzIuMTNoLS45NmMtMTcuNjcsMC0zMi4xMywxNC40Ni0zMi4xMywzMi4xM3YuOTdjMCwxMi44MSw3LjY0LDIzLjg0LDE4LjU1LDI4Ljk5djQxLjc5Yy0xNi4yNCwyLjUxLTMxLjA4LDkuMjEtNDMuMzIsMTkuMDZsLTExNC43My04OS4yNWMuNzUtMi45MSwxLjI4LTUuOSwxLjI5LTkuMDRDODc5LjE0LDE2LjI3LDg2Mi45NC4wMyw4NDIuOTIsMGMtMjAuMDItLjAzLTM2LjI2LDE2LjE4LTM2LjI5LDM2LjItLjAyLDIwLjAyLDE2LjE4LDM2LjI2LDM2LjIsMzYuMjksNi41MiwwLDEyLjU2LTEuODQsMTcuODUtNC44NWwxMTIuODYsODcuNzljLTkuNiwxNC40OS0xNS4yMiwzMS44NC0xNS4yMiw1MC41MnM2LjE4LDM3LjY1LDE2LjYyLDUyLjUzbC0zNC4zMiwzNC4zMmMtMi43MS0uODEtNS41My0xLjM4LTguNTEtMS4zOC0xNi40NSwwLTI5Ljc4LDEzLjMzLTI5Ljc4LDI5Ljc4czEzLjM0LDI5Ljc4LDI5Ljc4LDI5Ljc4LDI5Ljc4LTEzLjMzLDI5Ljc4LTI5Ljc4YzAtMi45OC0uNTctNS44LTEuMzgtOC41MWwzMy45NS0zMy45NWMxNS40MSwxMS43NiwzNC42LDE4LjgzLDU1LjQ5LDE4LjgzLDUwLjYsMCw5MS42Mi00MS4wMiw5MS42Mi05MS42MiwwLTQ1LjgxLTMzLjY1LTgzLjY1LTc3LjU2LTkwLjQzWk0xMDQ5Ljk0LDI1Mi45MmMtMjUuOTQsMC00Ni45OC0yMS4wMy00Ni45OC00Ni45N3MyMS4wMy00Ni45Nyw0Ni45OC00Ni45Nyw0Ni45NywyMS4wMyw0Ni45Nyw0Ni45Ny0yMS4wMyw0Ni45Ny00Ni45Nyw0Ni45N1oiLz4KICAgIDwvZz4KICA8L2c+Cjwvc3ZnPg==) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Feclecticiq&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. 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The company works with  governments, large enterprises, and service providers.  Before 2017, EclecticIQ used a mix of solutions to manage their sales and marketing, which were difficult to integrate and customize while also preparing for GDPR compliance. EclecticIQ looked for a marketing automation solution that could also provide efficient sales pipeline management. They also wanted to start small and have a solution that will scale with them as they grow. HubSpot was the perfect fit, and EclecticIQ increased their organic visibility, new leads, and their customer base successfully, preparing them for the next growth stage. ### Searching For a Solution That Brings Marketing and Sales Under the Same Roof Before HubSpot, EclecticIQ relied on a mix of tools to manage their sales and marketing. They had a Salesforce product that was too complicated and expensive for their early-stage startup, so they replaced it with Pipedrive. They also used Mailchimp for email marketing, Wufoo for lead forms, and a range of other tools. Martin Voorzanger, Head of Growth at EclecticIQ, explains the challenge of this setup. “These solutions were relatively affordable on their own, but they all had to be integrated, as well as frequently updated. The cost of ownership, and support, became too high.” Another challenge was GDPR compliance and security. “If a copy of your contact database is in multiple tools, and someone opts out from your communication, you have to opt them out in every tool, which is much more difficult than having a single system,” adds Martin. EclecticIQ wanted a marketing automation solution that could integrate with a CRM tool or have its pipeline management and sales automation tool. HubSpot got on the company’s radar through their SVP of Product and Marketing at the time, who used it in a previous company. They wanted to avoid vendor lock-in, dependencies on custom integrations built by expensive consultants, and upfront investments in a solution when they didn’t have reliable revenue yet. HubSpot ticked all the boxes. In 2017, EclecticIQ started with [Marketing Hub Professional](https://www.hubspot.com/products/marketing/professional). Over time, they added a small number of Sales Hub Professional licenses and then upgraded to [Sales Hub Enterprise](https://www.hubspot.com/products/sales/enterprise). ### Maximizing Organic Results and Nurturing High-Quality Leads on Autopilot EclecticIQ kicked off their HubSpot journey by focusing on lead generation, email marketing, segmentation, and basic lead scoring. Over time, they expanded their goals to pipeline management, forecasting, sales drip campaigns, and task management. Implementing HubSpot was easy, and all the teams embraced it quickly, including marketing and sales and customer service, product, and finance teams. ### Intelligent Inbound With HubSpot Marketing Hub, EclecticIQ can prioritize their inbound marketing efforts. They use their blog, white papers, case studies, webinar recordings, product datasheets, and industry reports to drive organic traffic. “We’ve [redesigned our entire blog](https://blog.eclecticiq.com/), and organic search is becoming a hugely important traffic source for us. We’re also running paid ads to our landing pages so that we can generate relevant leads through various campaigns,” explains Martin. ![2020-12-09-20-14-blog.eclecticiq.com-1](https://www.hubspot.com/hs-fs/hubfs/2020-12-09-20-14-blog.eclecticiq.com-1.png?width=571&name=2020-12-09-20-14-blog.eclecticiq.com-1.png) HubSpot also helps the marketing team hand over the most qualified leads to their sales team using lead scoring. With workflows in place, they use information such as subscribing to a newsletter, visiting several web pages in a specific timeframe, types of pages visited, and more. This assigns the right lead to the right team in different countries and verticals. Martin adds, “We have a dedicated team member that has a weekly meeting with the sales team. This is how we get feedback from them and understand the quality of MQLs we gave them. If something isn’t working, we then look for ways to optimize our lead scoring process.” Thanks to HubSpot, all commercial teams in EclecticIQ—including marketing, sales, sales engineering, customer support, and product—now use a single source of truth for all information. "We use partitioning to separate various departments within HubSpot so that every user can have instant access to the exact information they need," says Martin. ### Getting Ready For the Next Stage of Growth EclecticIQ’s results with HubSpot speak for themselves. Over a year, they’ve __tripled the traffic to their blog__. They’ve also tripled their landing page views. __EclecticIQ also increased their lead conversion rate by 50%__, which grew their new contacts by 300%. There’s more to their success than metrics, too. EclecticIQ improved their internal collaboration processes, their reporting is faster, and their automation more efficient. Relationships between departments are better than ever. They also find it easy to ensure compliance with GDPR and security requirements. HubSpot helps EclecticIQ maximize their inbound marketing and lead nurturing efforts, which will help them step into the next chapter of their growth journey successfully. ### Customer Content Examples Check out some of the content that EclecticIQ created with the tools in Marketing Hub Enterprise. #### Educational Blog Posts EclecticIQ creates a wide range of relevant, engaging, conversion-optimized blog posts that help the company's discoverability in search and social media. - [Re-imaging threat detection, hunting, and response with CTI](https://blog.eclecticiq.com/re-imagining-how-cti-is-applied-at-the-core) - [Our Series-C investment expands our horizon: what can you expect?](https://blog.eclecticiq.com/our-series-c-investment-expands-our-horizon-what-can-you-expect) - [Evolving from Incident Response to Threat Intelligence](https://blog.eclecticiq.com/evolving-from-incident-response-to-threat-intelligence) ![2020-12-09-20-49-blog.eclecticiq.com-1](https://www.hubspot.com/hs-fs/hubfs/2020-12-09-20-49-blog.eclecticiq.com-1.png?width=597&name=2020-12-09-20-49-blog.eclecticiq.com-1.png) #### Informative Resources EclecticIQ uses the Landing Pages and Forms tools in Marketing Hub to host content such as White Papers and Webinars.  These resources generate leads for the business. - [Beyond the IOC with Cyber Threat Intelligence (CTI)](https://go.eclecticiq.com/resources/beyond-the-ioc-with-cyber-threat-intelligence) - [Understanding the Ransomware Landscape](https://go.eclecticiq.com/resources/understanding-the-ransomware-landscape) - [EclecticIQ Academy: CTI Fundamentals](https://go.eclecticiq.com/resources/eclecticiq-academy-cti-fundamentals) ![2020-12-09-20-50-go.eclecticiq.com-1](https://www.hubspot.com/hs-fs/hubfs/2020-12-09-20-50-go.eclecticiq.com-1.png?width=529&name=2020-12-09-20-50-go.eclecticiq.com-1.png) #### Email With a Human Touch EclecticIQ uses the smart content features within Hubspot to provide a more personalized experience for their audiences. ![2020-12-11-13-49-preview.hs-sites.com-1](https://www.hubspot.com/hs-fs/hubfs/2020-12-11-13-49-preview.hs-sites.com-1.png?width=595&name=2020-12-11-13-49-preview.hs-sites.com-1.png) Table of Contents Table of Contents - [Searching For a Solution That Brings Marketing and Sales Under the Same Roof](https://www.hubspot.com#searching-for-a-solution-that-brings-marketing-and-sales-under-the-same-roof) - [Maximizing Organic Results and Nurturing High-Quality Leads on Autopilot](https://www.hubspot.com#maximizing-organic-results-and-nurturing-high-quality-leads-on-autopilot) - [Intelligent Inbound](https://www.hubspot.com#intelligent-inbound) - [Getting Ready For the Next Stage of Growth](https://www.hubspot.com#getting-ready-for-the-next-stage-of-growth) - [Customer Content Examples](https://www.hubspot.com#customer-content-examples) - [Educational Blog Posts](https://www.hubspot.com#educational-blog-posts) - [Informative Resources](https://www.hubspot.com#informative-resources) - [Email With a Human Touch](https://www.hubspot.com#email-with-a-human-touch) Previous Next - ![1540201286787-1](https://www.hubspot.com/hs-fs/hubfs/1540201286787-1.webp?width=120&height=120&name=1540201286787-1.webp) > These other solutions were relatively affordable on their own, but they all had to be integrated, as well as frequently updated. The cost of ownership, and support, became too high. Martin Voorzanger Head of Growth EclecticIQ - ![1540201286787-1-1](https://www.hubspot.com/hs-fs/hubfs/1540201286787-1-1.webp?width=120&height=120&name=1540201286787-1-1.webp) > We’re now building a second product line in an adjacent market, which requires even more scalability than before. HubSpot will help us service two different markets and easily cross-sell while maintaining a single source of truth. Martin Voorzanger Head of Growth EclecticIQ ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies - ![Eventus](https://www.hubspot.com/hs-fs/hubfs/EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png?width=215&height=50&name=EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png) ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) - ![FitForMe](https://www.hubspot.com/hs-fs/hubfs/FitForMe-logo-Blue-navy-1-1.png?width=215&height=50&name=FitForMe-logo-Blue-navy-1-1.png) ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - 25-200 employees - Netherlands - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fitforme) - ![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Netherlands - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) - ![booxi](https://www.hubspot.com/hubfs/Copy%20of%20booxi-logotype-pill.svg) ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) - ![Flinks](https://www.hubspot.com/hubfs/Copy%20of%20flinks-1.svg) ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) - 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![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Netherlands - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) - ![booxi](https://www.hubspot.com/hubfs/Copy%20of%20booxi-logotype-pill.svg) ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) - ![Flinks](https://www.hubspot.com/hubfs/Copy%20of%20flinks-1.svg) ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) - ![](https://www.hubspot.com/hs-fs/hubfs/Timelog.png?width=215&height=50&name=Timelog.png) ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) - ![Eventus](https://www.hubspot.com/hs-fs/hubfs/EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png?width=215&height=50&name=EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png) ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) - ![FitForMe](https://www.hubspot.com/hs-fs/hubfs/FitForMe-logo-Blue-navy-1-1.png?width=215&height=50&name=FitForMe-logo-Blue-navy-1-1.png) ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - 25-200 employees - Netherlands - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fitforme) - ![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Netherlands - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) - ![booxi](https://www.hubspot.com/hubfs/Copy%20of%20booxi-logotype-pill.svg) ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) - ![Flinks](https://www.hubspot.com/hubfs/Copy%20of%20flinks-1.svg) ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - 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