State of Marketing 2023

A new report by HubSpot, Rock Content, Litmus, and Wistia to help marketers prioritize their strategies and outperform their goals.

The Difference Engine Quiz

Find out if you have a differentiated brand based on the 'Difference Engine' model for marketing.

Data Migration Framework

Beneficial approaches to optimize your inbound marketing & deliver valuable content to your customers.

The Complete A/B Testing Kit

Inside: Intro to A/B testing, Significance Calculator, and Tracking Template

Top 10 B2B Marketing Trends for 2023

Explore and execute the strategies that B2B marketers deemed most important for 2023.

2023 B2B Marketing Mix Report

Marketing research report outlining which tactics are emerging as you plan your 2023 marketing program.

CAC Calculator

Use New Perspective’s CAC calculator to find out your Customer Acquisition Cost

Google Ads Budget Calculator

Use interactive Google Ads Budget Calculator to evaluate the effectiveness of your Google Ads campaigns.

2022 B2B Marketing Mix Report

Find out which strategies and tactics B2B marketing professionals are planning to invest in during 2022.

Reporting + Analytics in the Real World

We surveyed software marketers to learn what they're REALLY doing (or not!) for Reporting + Analytics.

The HubSpot Administrator's Handbook

Learn how to whip your HubSpot portal into shape in this Adminstrators Handbook

Google Sheets Templates

10 free Google Sheets templates for your business's marketing, sales, and customer service needs.

Digital Marketing KPI Guide

A guide to get started to implement digital measures and to prove the efforts with facts.

Data for Business Intelligence

A guide about how you can use data to achieve your goals.

Digital Marketing Certification Course

Want to learn how to become a digital marketer? Check out our Digital Marketing Certification Course, which offers a globally recognized cre...